2005 annual projector product awareness and analysis reports

Editor's Note: the value of core competition IT168 is IT168 has complete IT product database and extensive consumer user group. All consumers in the process of IT168 query products, marking the consumer a product of interest and concern, which is more than all of the survey are convincing. Since 2005, has reached the end of the year, we will 2005 user query data out, hope to manufacturers, for consumers. In this article series, we try to do more of the language, but with the numbers speak. Note: 2005 data for a time span as 2004.11.01-2005.10.31, 2004 data for a time span as 2003.11.01-2004.10.31 number.

2005 annual projector products market overview

From a product perspective, 2005-business and education continues to be the main players in the market, in addition to the high brightness, high-quality demand continues to heat up, in a user-friendly and professional breakthrough significantly better than in previous years, especially in the business world. Not only auto adjustment function (including the simple setup features and fast switching machine and other functions) generally to enhance the portability is obtained a new breakthrough in addition to light up to 1 kg of Toshiba TDP-P8, Sony's Nano molding technology has opened up a brand new portable way. In addition, Panasonic is designed for educational use of the environment launched a whole dust enclosed technology as well as the further popularization of projector offers a solid protection.

Relative to the home area is 05 projector market highlights, technological breakthroughs and landmark product in the field have appeared: auto code DV10 represented the built-in DVD player-home projector is self-contained; Toshiba MT700 etc 720p products will be introducing the concept of "high definition"; BenQ PE8720 projectors and DLP VPL-HS60 both SONY, LCD products contrast to 10000: 1; and especially the good news is that in the first breakthrough in 1080P LCD, last September after TI also offers high resolution of 1080P (1920 x 1080) front projector chip, marking the area of high-definition projector contest in full swing!

2005 year of the most popular projector products

2005 year of the most popular projectors (click to enlarge)

(Note: the above data requirements: 1. the statistical results: occupy various product count TOP10 total hits percentage, as the statistical results analysis 2. time range of data and statistics: 1 November 2004 to 31 October 2005)

From the diagram we can see that SONY products not only on the top of high water, but also on the list of quantity actually accounted for 50%, showing that SONY is the 2005 top brand. Top three positions of the three SONY products, common features are: automatic feature-rich. One year listing VPL-CX70/71 Fusion a Sony 6 fully automatic function (auto-open lid, auto focus, auto adjustment angle, automatic adjustment, automatic trapezoidal pixel settings and automatic access signal search), almost achieve the "pressing, a key to open"; VPL-CX80 was launched in May of this year's portable data projector, inherited the Sony ultra portable series data projector's intelligent user-friendly features, with auto-open lid, automatically adjusting angle, 5 automatic adjustment function. Thus, the 2005 consumer concern remains the product's ease of use issues

Toshiba # TDP-T90 attention, is a positioning in the business and education products, 3000ANSI lumens brightness, high contrast ratio reached 2000: 1, the basic product awareness can reflect the needs of large and medium-sized environment user orientation. TDP-T90 highlights are: "rotary colour wheel" digital system to enhance picture quality, two-channel stereo thermal technology ensure that long time stable work. So picture quality enhancement and performance and stability are the mainstream of large and medium-sized environment user needs.

HP is new this year, winning brand as a multi-media teaching for schools launched by professional models — HP VP6120 no special highlights, but usability is very good, 2500 lumens brightness, 2000: 1 contrast ratio and a 1024 x 768 monitor resolution is able to meet the demands of the classroom teaching as a million-level educational product/price ratio is very high. In addition, the machine's price cuts faster, but also its awareness rising another main reason. VP6120 ensembles from one side reflects the rise of general market gradually.

And 2004 annual product awareness and comparative analysis

2004 top projector products TOP10 (click to enlarge)

2005 top projector products TOP10 (click to enlarge)

By comparison with 2004, we can be found in the usability advantages of SONY business machines continue to maintain high awareness, this year's top VPL-CX70/71, is the first SONY VPL-CX6 04 upgrades, not only designs on more refined atmosphere, set in function of the human nature, such as more sophisticated integrated with Sony 6 fully automatic function, i.e., off the drawing function, side projection capabilities, and many other useful features, relatively easy to operate; perhaps have the same smart user-friendly features, the Sony for high brightness market launch of the strategic product VPL-CX80 attention is given to a bigger leap from last year's fifth to third place.

Sumisho dual-use products of attention this year, last year's $ economy BenQ PB6105 ranked second, this year's "replaced by" PB6115 you back to the ninth. One of the main reasons did not rule out the possibility that the rapid rise of household products, from a practical perspective,

Sumisho-is not suitable for family use, regardless of how to add functionality, there is no way to change the inherent low end Commerce descent; however, these products will not be lost, because the spare time of leisure and entertainment has become the commercial market of a new trend, as rich visual X1, X2 two years successively.

From two-year finalist products, in 2005, although the popular household product an exception, but the actual concerns of consumers and not substantially improved, real full positioning in household products still has not been named, it seems that next year, businesses still need to come up with sufficient stamina and endurance!

Overall, business projectors products is still the highest consumer awareness of a class, the price of 1 ~ 2 million products is mainstream and performance to 2000 lumens brightness and XGA resolution (1024x768). Although the overall number, 05 of DLP projectors for business advantage has reflected, but attention, LCD products still holds the upper hand. Press the development perspective, the competition among business projector has gradually entered the refinement stage, even in the past, and not be noticed in appearance, the housing material, etc. are also beginning to affect the user's attention. So the next step manufacturers invest in refinement should be more energy join more personalized design.

Relatively speaking, education products product awareness more emphasis on practicality, is moving from a single high-brightness, high brightness, high contrast, high resolution, high stability and the development of multifunctional and so on. In addition, there is a bright spot worth businessmen attention: as China's gradual deepening of multimedia education, small and medium-sized educational products to the foreground, functional and practical, affordable. HP 6120 can win is the best proof.

The product is not rich, the price is not cheap, but two years is still only household products to sumisho dual-purpose form. We believe that in addition to the price and performance needed to continue its efforts, the concept is also a critical factor, many consumers believe that the projector is not necessary to enter the living room, a TV and stereo. So that the projector manufacturers next year should begin to do publicity, as soon as possible, so that consumers have a more comprehensive home projector.