However experts pointed out that, as of now, the contents are still not fully exerting force while BD in price, there is no advantage, particularly in the tremendous potential of the Chinese market, BD facing update all DVD production line of huge financial pressure, BD to within half a year over HD DVD, not reality. For the future development trend, some people think that because BD gained more business support, and HD DVD has advantages in cost terms, both in the short term will have each other's advantages, so many in the industry believe both is the final result. However, some experts pointed out that, after the drive is not compatible with the hardware on which you want to configure two laser head and the software required to pay the costs, both Fusion road nor realistic.
BD Member collective debut Green Expo
In the United States, Europe and Japan Blu-ray drive market with prototype, the tremendous potential of the Chinese market for next-generation drive become the target of public criticism. This point in the 2007 China International Consumer Electronics Show (SINOCES) have become more prominent, including Sony, Panasonic, Philips, pioneer, DTS, Ricoh, TDK, and so many international consumer electronic manufacturers, BD camp members full scene, shows the variety of the latest Blu-ray products, such as Blu-ray player, Blu-ray optical drive of a computer and a variety of standard Blu-ray discs. Sony unveils its Blu-ray drive BDZ-S77, Samsung has launched the second generation BD-P1200 Blu-ray drive. TDK Corporation is also the scene shows the storage capacity up to 200G of Blu-ray disc technology. United States Patent company DTS audio technology for the first time in domestic shows its high-definition audio, DTS-HD technology.
In addition, during the show, the BD camp is one large screen plasma TV and Blu-ray HD drive frequently play based on BD format produced by the final fantasy 7, this presentation is clear received good results, journalists remain at the scene of the BD area 5 minutes, Blu-ray BD zone of flow reached nearly one hundred people.
Sony related persons told reporters that the Blu-ray BD camp collective debut, on the one hand, be prepared for Blu-ray BD formally entered the Chinese market campaign, on the other hand, will also be many Blu-ray drive in the most cutting-edge technology to consumers, for consumers to experience Blu-ray BD, but also for consumers, and will eventually choose to buy the Blu-ray BD.
In contrast, HD DVD is a bit "alone". The China Electronics News reporter searching the show, the addition of the Toshiba Pavilion found a little piece in HDDVD movie and drive on display, and then did not find a second home on HDDVD related products. But in this unique exhibition for HD DVD, reporter looking for a long time also did not find a familiar with HD DVD knowledge professionals to describe.
A comprehensive victory over HD DVD at the end?
Except during the show great fanfare, 7 October Blu-ray BD Association Senior Associate Chairman of the Board of the Association as the Hanoi lucky JI, Masayuki Kozuka and China working group Chairman pine village purification filial collective debut meeting with the media.
As Sony BD strategy room, Planning Department and encompassing Minister Hanoi lucky JI told reporters that because BD technology is advanced, HDDVD win the support of the Hollywood film industry. Global 8 big film company, in addition to the global film and television, Warner Brothers, paramount, 7 have announced their support BD technology. BD has now covered the Hollywood 74.4% of ones, but HD DVD only 29.5%.
According to pioneer technology development this part time long pine village, pure filial in Japan and the United States, BD's market share has obvious advantages: in Japan reached 99%; in the United States last year have reached 63%, but HD DVD is reached 37 per cent. In 2007, the United States based on the high-definition video disc BD is 115 million units, while HD DVD only $ 85 million units; the 2008 this gap will continue to expand, demand for BD will be $ 335 million units, while the demand for HD DVD is 140 million; 2009, BD of demand will reach 780 million units, while the demand for HD DVD will shrink to 65 million units. At present in the United States movie sales market, BD discs have accounted for 70%.
Based on the United States and Japan in the BD market excellence, Masayuki Kozuka pointedly noted that Japan market BD has won more than 99% of market share, it can be said that the competition has ended. But he predicted that global market competition will be comprehensively reviewed at the end of this year, it means the end of this year will be fully overcome BD HD DVD. He also expected by 2012, BD will also become a comprehensive victory over DVD drive market new Overlord.
Prophecy, caused an outcry-o. Press followed by an interview with the Toshiba Pavilion, Toshiba (China) co., Ltd. Jinan branch district manager Paul on this one said Oh, he believed that the current content providers not yet ready to fully exerting force, half a year on who wins and who loses too early.
However, some industry insiders told reporters, with Blu-ray drive market gradually partly, Christmas market at the end of this year's promotions in the world may become future who dominate the Blu-ray drive market of the citizenry, who occupy the Christmas market, it is very likely to win the initiative. But before the half-year period, regardless of the BD or HD DVD are very difficult to obtain an overwhelming victory.
Follow the DVD to CD universal
We carefully analyze current blue
CD-ROM machine market situation can know, BD to within half a year a comprehensive victory over HD DVD is unrealistic, because product special structure, BD line construction investment than HD DVD, BD prices than HD DVD high.On Blu-ray drive, lower product prices has two modes: one is to expand the production scale advantage; second, lower production costs. For BD, the latter is obviously very difficult to achieve, half a year to win hope can only hope to expand the production.
A bad news for BD is that ingratiating BD in some areas of the manufacturers speed significantly behind HD DVD. As in the Asian market, HD DVD from last year to draw up such as Alco, jiangkui, shinco, Chien, Merid ia n and Onkyo, more and more Asian companies joined their camp.
Among them, the new branch in mid-2007 the launch of its first HD DVD player HD-A100. Reporter at the scene of SIN OCES Toshiba HD DVD products found, several are apparent on HDDVD drive are "Made in China". It is understood that although BD factions also consider laserdisc player product line over to the human cost less in the Asian region, but at present there is no substantial market movements.
For example, in the emerging markets of China, for the industry came in July of pioneer in China BD drive, Pioneer Electronics (China) investment co., Ltd. research and Development Minister Wang xiwen, recently accepted the phones on the reporters also denied it. Whereas in the collective show scene, BD when reporters asked about the BD drive when to sell in the Chinese market, the BD Association joint Chairman of Hanoi lucky JI, Masayuki Kozuka and Chairperson of the Working Group also pure pine village has revealed the filial piety.
The industry analysis for journalists, who worried about entering the Chinese market is mainly due to piracy seriously, Blu-ray drive in China this emerging market, starting from the universal Blu-ray optical drive, just like DVD drive healthy start from the CD drive is also universal. From these few month market performance, Sony, pioneer, Toshiba in Blu market has been an action.
Both scenarios are not realistic
We then compare the two sides in player total price trend: from the beginning of this year, BD and HD DVD two Blu-ray camp alternate price. March the first low-priced version of Toshiba HD DVD player HD-E1, retail price $ 499 dollars. In late March, BD camp model of Samsung is BP-1000 of BD player price dropped to $ 469.99. Followed in April, the Toshiba again each HD DVD drive price down to $ 399, 5 months, Toshiba will its entry-level HD DVD product HD-A2 prices period down to $ 299, and BD didn't continue the price initiatives.
Market penetration, the lack of rich content of BD can quickly developed, the biggest hero is the Sony PS3, due to its market in North America and Japan markets selling, BD in the United States market share of more than 70%, Japan market is up to 99%. However, in the European market, due to the performance in General, BD PS3 performance in General.
To this end, Toshiba information systems Department of Hangzhou co., Ltd design by senior engineers Wu Yong Ming in acceptance of the China electronics news, interview, said that the second half of the year in the international market, Toshiba will launch HD DVD drive is configured for cheap laptops, aimed at the rapid popularization of HD DVD.
From the above analysis, the short term to a comprehensive victory over BD HD DVD is not reality. It has been suggested that relative HD DVD, BD has more content providers support; relative BD, HD DVD price, localization, and so obvious advantages, the future development trend is most likely that the introduction of compatible both drive. And in this year's CES show, LG has launched a compatible BD and HD DVD drive of the two formats.
But Wu Yong Ming has this trend not too optimistic, in his view, to compatible in two formats, require two laser head, natural hardware costs are high, and the software side, the disc's costs would increase, two formats compatible with the required payment of royalties is also relatively high, as a result, the market is very difficult to promote.
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