China Central television (hereinafter referred to as the "CCTV") a responsible person recently on the business news that the CCTV at the request of the State administration of radio, launched a platform for terrestrial digital TV channels of free HD, time is before the end of this year, probably in October.
China electronic video Association related official said that HDTV is the television industry development trend in China is still in its infancy, CCTV in terrestrial digital TV platform to launch free HD programmes, the development of the entire industry will play a facilitating role.
Shanghai media group (hereinafter referred to as "SMG") the stakeholders indicated that HD channels in digital terrestrial television platform on the eve of the free, cable and digital TV platform, because the two platforms covering crowd and inconsistent, the cable platform mainly cover urban home user, terrestrial digital TV now more in rural areas, in addition to partially covered outdoor mobile TV.
High-definition channels are broadcast high definition broadcast television channel, featuring images and sound levels are high, its screen resolution to a normal DVD 6 times (according to resolution, high definition resolution of 1080P).
In fact, if you want to see real high definition TV, required both high-definition television content, high-definition program transmission system, as well as high-definition televisions and set-top box.
Currently, our digital cable TV platform only three HD channels from CCTV, SMG and Huacheng television during the recent years, annual fee per household in 960 $ $ ~ 1440, HDTV set-top box is 1800-3800 Yuan, and full display high-definition television programme content is also more expensive, the size of the LCD TV 37 inches above the Basic, general price from $ 9000 to dollars.
While content providers buy 1 hour of high definition programming copyright fee is approximately US $ 3000 to $ 4000, and high-definition channel 1 years of playing time to at least 2000 hours. This calculation requires a larger user base, a long time to recover costs.
In addition, high-definition television from the collection, recording, editing, production, transfer to receive all of them to adopt high-definition equipment, the production cost is higher than the current TV program production higher 3 ~ 5 times. Because such as equipment, lighting, scenery, costumes, and other links are to meet the high-definition standards.
In fact, HD also belongs to BOCOG IOC part of that commitment, as the 2008 Beijing Olympic Games will use the high definition digital TV technology for broadcast.
As the HD industry chain of potential value is large, the parties to the present business model is still in active exploration, CCTV, CCTV associated official also consider cable TV platform launches free HD channels, but is currently not implemented.
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