In this session of the International Consumer Electronics Show, Sony, for the first time in the exhibition to its product to prove itself as a comprehensive entertainment service company leader position. From the electronic products, electronic technology into the music, movies, TV shows and video games, Sony will be consumer electronics revolution has become a popular entertainment in the world.
Four of the entertainment business "pillars", Sony announced that the field for high-definition, digital cinema, video gaming and electronic entertainment, and entertainment business is closely related to the future development of the latest products and strategies.
Today before the press conference by comedian Wayne Cotter, Sony United States business units of several senior executives attended the Conference, Sony through upcoming series leads the consumer to enter the field of next-generation consumer electronic products, shows itself in the future of entertainment services.
Higher definition
In highlights Sony in HDTV, especially Grand WEGA ® LCD rear projection TV (including on the basis of 3LCD and LCoS reflective display technology models, note: domestic-BRAVIA series LCD rear-projection) and BRAVIA ™ series LCD TV market leadership, Sony household products division Randy Waynick, Senior Vice President announced that the consumer electronics show press conference started, and that Sony is committed to the "high-definition products promoted to ' higher-definition '", through the provision of high-definition display, HD format and available to the public, consumers and professionals can use content authoring and editing features, give the user a completely new high definition experience.
Waynick introduces the latest use of Silicon Crystal reflective display technology of 55 inches Grand WEGA LCD rear-projection, which is higher than the current 50-inch models thin nearly 50%, but still offers 1920 x 1080 Full HD resolution.
He also highlighted the Sony BRAVIA series LCD flat panel HDTV achieved sales in the first medals, and announced that the latest 46 inch models will be available in May and March launch of the other three 26 ~ 40 inch models sold together.
More exciting is that Sony launched the 82 inch BRAVIA LCD flat panel TV's project prototype. This TV set can provide full HD 1920 x 1080 resolution, is the first compatible Sony extended video YCC (xxYCC) features of the TV. When Sony Triluminous backlight system, when used in conjunction with this new technology can expand color range, in order to achieve more realistic color and vivid image detail.
At the same time, it was also introduced several upcoming adopts Blu-ray disc products, including the soon to be launched this summer to the first Sony Blu-ray disc player, video recorder, recording media, broadcast camera, built-in an external optical drive and a series of compatible Blu-ray disc for VAIO ® computers.
In addition, Blu-ray recording media can support AccuCORE ™ technology, recording speed, the service life is longer, higher quality recording, the data stored for longer periods of time. AccuCORE recording media is widely compatible with a large number of optical drives and recorders.
"All of these devices, plus the recorded media, Sony Playstation ® 3 and television companies, Sony BMG records, and other content creation companies provide the highest quality recordings will certainly be able to later this year to launch a Blu-ray disc format, which will make the trade. ”
At the same time, this press release also introduces home theater package system is a new concept: a 32 inch LCD TV, DVD/SA-CD player and sound system 2.1 surround set to one, the combination of a space-saving design style for those looking for an easy-to-use, stylish and high-quality home theater system attractive for consumers. The system has an intelligent engine, you can automatically adjust the volume, equipped with 32-inch high definition LCD TV. At the same time, the system also specified a powerful subwoofer and Sony 32 bit S-Master ® digital amplifier and S-Force ™ Pro 2.1-channel surround sound system, without the need for rear speakers can provide a realistic surround sound.
Digital cinema
Sony broadcast and business solutions company President John Scarcella shows Sony in digital cinema's progress: 24P digital production technology, a display of "innovation TV and movie recording, editing and broadcasting" technology.
Scarcella also stresses that the digital cinema's lasting success relies on the watch process enhancements sensory experience, by virtue of the recently launched using LCoS reflective display technology of digital cinema projector 4K, Sony has made significant progress, this projector provides 4096 x 2160 pixel resolution or 880 — is the most general HDTV resolution four times.
"Recently, Digital Cinema Initiatives (DCI) uses a 4096 x 2160 resolution and using it as a criterion for digital projection. In addition to some other than Sony's home Studio also has enthusiastically announced to support this technology. "Scarcella.
PlayStation
Sony computer entertainment companies of the United States John Koller focuses on the PlayStation ® Portable system in the entertainment area with great power
Can, he said, "the platform once considered only applications in areas of the game, but we fully able to anticipate this system will have a very wide appeal. ”He referred to the recent release of Sony, including through local "hotspots", PlayStation ® Portable system and Sony Location Free ® service can implement in almost anywhere in the world to watch live TV, synchronized and available anytime, anywhere access to video content, etc. He also highlights the latest PSP Media Manager software, the use of the software the user can use the local PC and USB connections, all personal content transfer and edit video, music and image.
Electronic entertainment (e-Entertainment)
Sony electronic personal mobile and imaging department, Senior Vice President Steve Haber highlights a series to highlight the field in the electronic entertainment Sony success of new products and new technologies.
As a concern that this Conference highlighted the "connectivity" importance, particularly in the Sony Unveils VAIO ® SZ series notebooks, the computer enables users to use WWAN technologies, and Cingular's edge network services throughout the United States in a timely manner, anywhere, anytime wireless access to the Internet.
In order to be able to book lovers provides a terminal connection service, for the first time in the United States, Sony announced the launch of the Sony Reader — an e-book reading device, weight less than nine ounces, as thin as a magazine. Later in the year, users can CONNECT through Sony's Reader service on that platform reading thousands of popular books.
On the day busy consumers, Sony launched a personal navigation device brand — nav-u ™. Nav-u ™ series of first products with 3-inch touch screen interface, the launch of the United States will be pre-loaded with 1 GB of built-in Flash memory and a map of the United States mainland.
For everywhere want to listen to music consumers, Sony Ericsson Walkman ™ successfully launched the series mobile phone there has been new members: the upcoming global Walkman music phone launched W810, by increasing the Extensible memory, users can easily add new ringtones.
At the same time, it was also published a number of new cameras, including DVD Handycam ® camcorder and MiniDV camcorder and Sony the first hard disk camcorder. In this series of products, the most foremost DCR-DVD505 DVD Handycam, equipped with built-in Dolby Digital surround sound, 5.1 support microphone mining code, can significantly enhance the center channel. Because of Bluetooth technology, users have the ability to wirelessly at 100 feet away video. New hard drive camcorders DCR-SR100 also have this advanced audio capabilities, and equipped with a hard drive and 30GB to prevent data loss of advanced protection technology.
"These two models of publishing full shows our 2006 performance for video. We are working on audio and video features do the latest improvements that will change our video recording, editing, and how to enjoy video entertainment. "Haber.
In digital camera, Sony launched the popular new generation Cyber-shot ® M1 and video full-screen movies, filming 510 megapixels photo DSC-M2. Haber also released the latest 600 megapixel models — DSC-S600 to affordable prices provides a range of advanced shooting functions.
All of these devices are compatible with the Micro Vault ® storage features Sony's Micro Vault products (5): Micro Vault Tiny and Micro Vault Pro 8GB, Micro Vault Classic, Micro Vault Turbo and fingerprint recognition feature of Micro Vault.
Sony also announced the launch of a whole series of XplMd ® car audio, including the latest AM/FM CD stereo, power amplifier, speakers, subwoofer and XplMd dedicated products and professional products.
To further emphasize the Sony at the exhibition of the unified image, Sony will build an exhibition area of the stage, including Dave Matthews, Jace Everett, Cheyenne Kimball and Fray combination, Sony BMG artists will be held at the concert on the stage. There are also focuses on the four pillars of Sony products, including the famous film director Barry Sonnenfeld's speech about high definition technology; a field on the NFL finals HD broadcasting; and the Sony Reader product technical presentations, etc.
After that, the Sony Global Chairman and CEO Sir Howard · Sri jinge will be the local time on the morning of 5 January to CES attendees made a speech at the opening day theme.
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