Chinese DVD audio patent first packed into the Blu-ray camp

China's domestic enterprises are working to change DVD again subject to Blu-ray standard, for the first time in the Blu-ray industry achieved a certain right of speech.

Yesterday, the Blu-ray Disc Association, China hualu group, Guangzhou rising digital technology co., Ltd. (hereinafter referred to as the "rising digital") in Beijing announced: DRA technology already used for Blu-ray disc format can be selected to decoding technology, is written for 2.3 BD-ROM format version. This means that DRA technology has become part of the Blu-ray disc format, is China's domestic technology in the DVD player and disc field is first approved and adopted international standards.

With China's independent intellectual property rights of DRA audio standard known as the "multichannel digital audio coding specification", January 2007 was the original approval of the Ministry of information industry of China electronic industry standard (the standard number SJ/T11368-2006). DRA is developed by rising digital.

DRA technology in August 2007 a formal proposal to Blu-ray Disc Association, after Blu-ray Disc Association in the United States and Japan for two-wheeled technology assessment, and ultimately were formally adopted.

Before Blu-ray audio standard United States Dolby and DTS two foreign technology, future DRA will become Blu-ray's third audio standards, also in Blu-ray audio patent areas broke the monopoly of foreign enterprises. Rising digital also plan future international market began to spread DRA audio technology and patent fees.

Rising digital Chairman Chung Jin song to the business news that the DRA future patent fee specific standard, has not yet been finalized, but certainly better than United States Dolby and DTS two standard low. DRA become Blu-ray authorised patent, by Chinese domestic DVD Player use to reduce audio enterprises patent costs, thereby reducing the production costs of Blu-ray disc player, the increase in manufacturers profit space.

Currently, Panasonic, Philips and Sony three Blu-ray Disc Association member companies are negotiating with other patent owners to Blu-ray player and CD products to establish one-stop licensing, new product license rates are: per-Blu-ray player for $ 9.5.

Yesterday, Sony related workplace introduction to Hanoi lucky JI, one-stop licensing of the patent fee, $ 9.5 refers to Blu-ray physical specifications of the basic patent, does not include audio, video, and other applications in the field of patent specifications.

In other words, the Blu-ray production enterprise in the future to pay patent fees were $ 9.5, also pay audio, video and other patent fees. The DRA become Blu-ray in the audio field specifications, standards, among the Chinese enterprises rarely pay audio patent fees.

In addition to audio fields, China's domestic enterprises also attempted to obtain patents in the area of the video. At present, China's independent intellectual property rights of AVS video coding standards are also applied to join the Blu-ray disc format, but has not yet been finally approved.

In Europe, America, Japan and other developed countries, the increasing popularity of Blu-ray industry, present in the Chinese market has a relatively large industrial chain.

So far, China hualu group, TCL, malata, Desai, strange sound 22 domestic DVD player and disc enterprise was officially authorized to use the Blu-ray disc format and identify, develop, manufacture and sales of Blu-ray products.