Comment by: LCD and plasma in the games in the balance

"Diodes to heart broken CRT will eventually be life, set out on a flat plate guide TV new time has not been any suspense," a household appliance industry veteran who is to say that, "if we say that in 2004 also held some doubts on the treadmill, then in 2005 to more wandering should be a choice, a choice of flat line, LCD flat-panel and plasma flat panel, in the end is to the left or right. ”

Jiaozhen, Plasma LCD party faction had pulled out

Flat panel TV, according to the technology branch, as well as images of differences divided into LCD flat-panel and plasma flat two-legitimacy. In 2004, almost the entire TV industry has been in the world dominance by CRT "Ki no opponent" monotonic situation, LCD and plasma acts as a green background, they are also built. Can he didn't last long, a "flat" from the original single spark development to a prairie fire, LCD and plasma "a mountain brook no second Tiger" embarrassment that gradually came to the surface. To sharp as the representative of the "flat" faction and represented by Panasonic Plasma pie is to betray each other, competing, you said that the LCD will rule the world, I say plasma will only primary "large" Board, LCD is playing the "small", there are at daggers drawn.

Sharp 65 inch LCD

Panasonic 65-inch plasma

Advocate the LCD technology "LCD" is of the view that the past LCD TV rely on small and medium-sized screen Slim TV market, the slim plasma occupy large-screen TV market pattern is about to change. With the LCD display technology continues to progress, 40-inch and 65-inch large-screen LCD TVs have come out, energy saving, long life and other advantages of the LCD TV will further. "Plasma" faction believes that despite plasma TV power consumption and service life is relatively short, and other weaknesses, but with energy-saving technologies, the power consumption of a plasma television set has been dropped, the service life is constantly improving. Also, large plasma has to be "," core strengths, LCD market mainly in 42 inches below market, 42 inches above the territory of non-plasma is ...

Comment, LCD and plasma of the games are out of balance

For "liquid crystal" and "plasma" by rush, industry experts also have views, "both" co-exist with strife, also has the "view LCD has a bright future". Introduction of industry experts, current liubuchen, purely to LCD and plasma "bets" of enterprise on the surface and not a lot to Sony, Samsung, etc as the representative of the world of digital giant lips say "grasping", which in practice is taking on the LCD of the beloved ° clearly higher than the plasma. In August, Sony "Boda ' Crystal ' deep-2005 Sony audio-visual new products release" on the product, there would be no discovery plasma back. Sony China media public relations Minister Lixi told reporters that "Although Sony has not intention to abandon the traditional CRT TV machines and plasma TVs, but Sony's future in front of the television will qualify for the vast majority of investment in the field" LCD TV. Sony play LCD, undoubtedly influenced the "flat" and "plasma" balance. (Boda "Crystal" deep Sony 2005 all new audiovisual exhibition)

Liubuchen thinks: "the present situation, the LCD on the future of the greater number. "First of all, from the actual sales, LCD TV's global sales are plasma tripled its sales volume in China is plasma. Secondly, from product quality, comprehensive advantages of liquid crystals, rich product lines, not only can do small, almost anyone can do it. Plasma is basically only do large, we can see the smallest plasma TV in 40 inches. Third, a 29-inch TV in General can meet use requirement of ordinary families. Excessive TV screen instead of ordinary consumers family difficult to access. Fourth, the LCD continues to price, which will further accelerate its pace of walking into the millions.

But as a 42-inch LCD and plasma size dividing lines, it is being slowly removed. From Sony, sharp, launched LCD product array walk around everything at a glance. Sony launches BRAVIA global harmonization of the new brand series products to the dimension, its screen size cover 26-inch, 32 mm, 40 mm, 42-inch and 50-inch screen specifications such as mainstream market. But in perspective and image definition, Sony's BRAVIA launched Crystal Aurora series TV also have made a breakthrough. Three-plece model LCD display technology that brings high-definition picture quality enjoyment; HDMI high-definition digital media port, 100% lossless transmission of digital video and digital audio signal, correspond exactly to the high-definition digital broadcasting requirements; professional cinema pure black mode: aperture (Cinema Black Pro) can be according to the degree of light and automatically adjusts the brightness of the light, in optimal brightness and contrast.

National Engineering Research Center for flat panel displays the Executive Deputy Director Chen to true that judge a product's life cycle to see whether it has a fatal flaw. From a market perspective, LCD and plasma in reunion dialogue has gradually prevails, but this does not indicate that the LCD will become the only future high-end market. If the objective is to compare the LCD and plasma, it is not difficult to find both in functionality and technical setups, the key is two things: first, the parties who are better suited to the market, suitable for consumers; the second is who can lead to breakthrough the bottleneck of the technology itself.

New rear projection TV let the "plasma hard to master" Council

The leader for industry competition, Sony (China) co., Ltd., stakeholders felt that in each corner of history, a leading enterprise in the age of change is dependent on the core technical innovation, market demand as the direction of double sword wall, is the only way to truly "technology is the productivity" contains interpretation of meaning. Sony's future in front of the TV are the majority of investment in the field of application of self-confidence LCD TV to the liquid

Crystal technology, in particular the seventh-generation LCD Panel technology breakthrough on substantive.

Many people think, seventh-generation LCD Panel technology breakthrough on quality, there is no doubt that the plasma has been emphasizing that "big" and the price right of speech have gone missing. And as the technical lead to breakthrough, but also for Sony's own internal LCD war competition has laid a solid foundation to command. Sony Japan headquarters, a copy of this part, the consumer electronics industry Minister Ta-Chung describes, Sony and Samsung joint venture construction of 7th generation LCD line was put into production. This is the world's first LCD 7th generation product line. 7 generation of line production of large-screen LCD in costs compared with 6 generation line, an obvious advantage: as a base line of seven generations can produce 8 block 40 inch LCD or 6 46 inch LCD block, are 6 generation line of 2 times. In other words, when the global LCD boss sharp direct line from the 6-8 generation of jump construction line put into operation until next year, a joint venture with Samsung, Sony has been on the LCD TV control advanced technologies and leading again.

The plasma has been accused of "liquid life" critical point on the 42-inch, 65 from Sharp Unveils LCD TV at least illustrates a problem, that is "big" for LCD's short-run, that was yesterday's story. When the LCD is great no longer issues, the industry is focused on the concerns about the price. Many people said that plasma is to get bigger and more expensive, but the LCD is bigger and the outcome is a "high trumpet Creeper," people only look at the left. For prices, industry experts said that the Sony dice LCD, comprehensive attack, in addition to technical confidence, another great confidence by the historic breakthrough price.

According to the survey and market research companies, as CurrentAnalysis 15 July 2005 to DLP and LCD rear-projection-based rear projection TV, in the United States retail channel 30 inches above the big-screen market accounted for 57% market share, market than plasma by about 1/3, the main reason is to price factors. United States market projection average sale price for the price of $ 2724 is significantly less than the average plasma 4301 dollar sale. Sony China consumer electronics business this part sales Vice President Xie yesterday disclosed that Sony 50 inch LCD rear projection in the listed price will be $ following. Compared to the Panasonic, Samsung 50 inch plasma 5 million high-priced, really has great advantages. It is reported that Sony LCD exerting force launched new products in the same unique product features. Sony new push mainstream LCD products into various Sony leading technology: Advanced seventh-generation LCD Panel technology load consolidation of digital signal processing system, the perfect rendering high-definition picture quality; a new LCD backlight technology applications, effectively increases the quality of the reproduction of the backlight wide-gamut; advanced S-PVA technology, reduce the angle of view dependencies.

The controversy in the flat, LCD and plasma of the games are out of balance, LCD TV from many angles, leading the future is a foregone conclusion. Of course this does not mean plasma without living space that has been quietly towards terminal plasma was clearly premature, after all, the way of any industry brilliant is the root of drive competitors.