Monday, December 27, 2010

Digital TV standards promulgated billion market in August will be formed

PrefaceTerrestrial digital TV transmission standard in dystocia after more than three years, a message says consultant will be able to announce the final results, Tsinghua University standards have won, then start a one-year massive commercial test. Start with the standard at the same time, it is a value of at least $ 100 billion of huge market.

In the "digital games" for inspiration, the Chinese audiences on so-called digital TV's interest and increasing. And since the standard, this should be enacted in 2003, the national digital terrestrial television transmission standard still could not. Tsinghua University, Shanghai Jiaotong University standards, the Academy of broadcasting science, standards disputes with each other. Entangled, some places even quietly performing up to European standards, the Government sector after an emergency stop.

The 29th Olympic Games approach, persistent digital TV standards for the fairway at the quarrel. 13 July, television broadcasting Association of numeric new media Committee Web site disclosure: terrestrial digital TV transmission standard DMB-TH flowers Tsinghua. Although it has not received official confirmation of the final, but terrestrial digital TV standards introduced in the month is a foregone conclusion.

According to the State for the development of digital TV in China, our vision for 2015 will be fully digitized, stopped broadcasting analog signals. Standards, all problems will be solved, in addition to the chip industry, only the television or set-top box in China on the needs of hundreds of millions, a rough estimate is also a few billion market, on radio and television network, communication networks, the Internet networks integration is also a major promotion opportunities.

Priority digital Olympics

Although the DTTV national technical standards has been suspended in the air, but due to the rapid industrialization of development, the various provinces is very optimistic about the prospects for the market, that is willing to risk their technical equipment may not be compatible with the risk of future national standards have started building ground mobile DTV system.

In addition to the market, even the BOCOG is also standard delay introduced and impatient. According to the Ministry of information industry, the third Research Institute senior engineer of Liu yan, national development and Reform Commission and television original wish year launched the final ground transmission standard, but BOCOG to delay launch of terrestrial transmission standards concerned. As the Beijing digital TV overall conversion is not yet mass start, terrestrial transmission standard indefinite, the "digital games" strategy will be difficult to implement.

Therefore the strong involvement of the Organizing Committee for the standard final changeover to the process, as a standard to emerge in August, has played a key role. For the market, the last standards belong to which party might is not important, the key is to have an accurate statement as soon as possible.

Large integration programmes abortion

11 July, the national development and Reform Commission Vice Director, head of digital TV standardization group, Zhang xiaoqiang lead in Beijing to attend the many ministries on digital terrestrial television transmission standard for the special session, the meeting determines a DTV DMB-TH standard ground transmission of the final standards. It is learnt that the standards of this month by the China Standardization Committee officially promulgated.

According to the above digital new media Committee-related sources, DMB-TH standard is at Tsinghua University DMB-T programmes on the basis of the extensive Research Institute, and some perspective complements Shanghai jiaoda single-carrier concepts of regional standards.

Industry analysis, despite the establishment of digital terrestrial television transmission standard has a strange name of "fusing" — DMB-TH, but prior to the industry of the famous "Grand convergence" plan compared to Tsinghua University programmes occupy the standard 95%, the final name is to request integration of a decent explanation.

Sources claimed that the "standard is not competing for standard DMB-TH tripartite expect large fusion because of Shanghai Jiaotong University and did not in fact ADTB-T standard complete programmes, in the chip industry, is backward, so in the final scenario, only the individual based on the concept of single carrier has established a standard, but this standard is complementary, regional standards; wide Academy of TiMi programme is largely outside the standard, the final programme is absorbed the wide Academy of experts in some useful ideas. ”

"DMB-TH only recommended standards. "The digital new media Committee concerned, all relevant programmes of staying or leaving, ultimately decided by the market.

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