Epson 5 new products, projection of the "brave sword" in Beijing

29 December 2005, domestic projector market giants Epson in Beijing the "brave sword"--the same day, Epson released a new paragraph 5, of which 4 for low-end product, this means that Epson will lift the projector market popularity storm ". More market shock is that Epson also announced during the launch of the "business" in winter. It is learnt that Epson's "winter business" is the projector market by far the largest marketing actions. From December 2005 to January 2006, Epson will be across all major cities expand sharp air showers-stereo marketing push.

Epson (China) co., Ltd. is responsible for the projector market of Mu-manager told reporters, Epson launch "winter business", in four areas: a punch is a three-dimensional marketing communication means, Epson has adopted the advertising, public relations and communication activities combined in order to maintain a strong advertising campaign; the second is the value for user feedback, Epson will provide the user with a variety of product promotion, at the same time as the organized multi-level product experience activities, users in Epson's projector shop inside can experience music feast, and feel the charm of huge projection; third, marketing for channel resellers, mainly consists of two parts — sales promotional support and incentive marketing policy; fourth, new product launches and service innovation.

Epson breath release 5 covers education, business and home market of new products, the entire Department is also a market for it. Attract the eye not only on its strong product research and development capabilities, its hidden industry trends more cause for concern — these new releases of new products, including two home projector-Epson, Epson EMP-TW600 EMP-TW20; two education projector-Epson, Epson EMP-82 EMP-62; a business projector-Epson EMP-X3. In addition to the TW600 is the high-end models, TW20, 62, 82 and X3 commonality is that they are not a flagship product, the brightness of the indicators in the following 2000ANSI lumens. In other words, the Epson to market is a popular product, whose aim it is all too clear: first worked in the low-end market, until the universal application of enlargement, then bigger whole market cake.

MU Chen on Epson will set off an industry-wide "universal storm" does not mince words. He pointed out that Epson hope through this "trade war" in winter, can effectively promote consumer insight to the projector, projector to short distance and feel of the actual value of the user, the application of universal projector market, lift the projector market in a new round of spending binge that powerful led projector market overall development. The industry believes that Epson has popularity storm will further intensify the polarization of the industry, because this is already in the brand, technology, quality, channels, services to build up a strong system of competitiveness of Epson, with market insight and in-depth understanding of user needs, leading trend will become larger and larger.

Experts point out that, from the projector market characteristics, to occupy the whole market 6% of the education market, its market development space, will focus on basic education market, the College market, incremental space comes mainly from the upgrading of the projector. While commercial projector and total household projector at present is not great, especially the need to move the universal needs, thereby enabling the rapid development of projector market. From this level, Epson's "winter business", so that universal swept industry, not only will effectively drive the industry growth and further extending the lead, leading towards the total.

Epson EMP-82、62

Epson EMP-X3

Epson EMP-TW20

Epson EMP-TW600