Film Pop "custom schedule" does not New Year can still Nuggets.

Halloween is the closet "Bachelor Festival has the Tigers are married"

As the first hit the scary Halloween's reasoning, starring Alec Su, wupeici scary the closet of ulterior "(hereinafter referred to as the" secret room ") last night on the eve of a large audience Wan sheng.

According to the issuer that the film 3-day box office nearly ten million, this also heralds the coming of age film customization. Reportedly, apart from the closet, subsequent November 11 "Bachelor Festival", also appeared in the so-called "domestic first Bachelor Festival theme concept film" the Tiger has to marry ".

The closet "

The Tigers are married "

When custom film due date

New year at new year, Valentine's day at the children's day lovers look anime movie ...

In the selection of suitable fit day films can do more with less, it has been more investors recognizes, today already have studios in the movie before it is made for the year's taste of the movie. For example, the "love" while shooting quanchengre finalize the Valentine's day, Jiang Wenli's "we see in the sky" at the Festival, Wang Lee Hom's love Tanabata circular flagship. Halloween in the West, Chinese filmmakers also played Halloween 's, and launched a scary story movie the secret room ", a film for three days, nearly 10 million at the box office. This is used to customize the movie's have gradually become popular, it is understood that, apart from the traditional sense of download large files comedy, summer stalls, the other's have film customization: as of November 11, Bachelor Festival, and a custom movie "Tiger to marry on Valentine's day next year will be shown; and Andy Lau stalls and Gong Li Yan-" I know a woman's heart ", Xu jinglei, Wang Hao 's" love "and other main love of film.

Type Tablet expedites's system

What is the birth of the this year's custom movie? critics chapters tell city daily news, this year's customized film abroad is very common, Hollywood film market almost every year's has a number of specific production of a movie.

For example, small and medium-sized cost comedies in the autumn in gear selection, in order to attract workers from fatigue. Horror film Halloween films pre-and often, in order to manufacture the festive atmosphere of scary.

Beijing new United artist Vice General, China experienced filmmakers gaojun accept city daily interview: "in 1997, we customized the party a party b" as the first download large files comedy film.

But the facts have proven that light is a download large files comedy obviously enough, we also need to develop more's for different types of film. This Halloween, Tanabata stalls, Valentine's day gear, shows the maturity of the Chinese type tablet. "Gaojun believes that specifically for Halloween stalls shooting a film, it is a film production mode. "This kind of early intervention's arrangement of the movie, is our small's box office potential has been increased to stabilize. This will help to release party, movie party ahead of dare to determine the nature of the film, so that's custom-tailored pieces begin to spread. ”

It is understood that, because of the closet "centered" Halloween, scary "'s theme, the film becomes a Halloween audience choose up movies.

The closet ", Director Zhang fan fan told the city daily news," three days will harvest the box office, it did not expect. We have a great film. If successful, the "closet" should be able to become one of the people in 囧, this year's domestic film market and a horse. ”

Not all's can develop

Of course, not all's can development.

Gaojun said: "now we are in addition to download large files comedy, summer, there are other minor 's, Valentine's day, Halloween, Halloween, and so on, but not all records of all development. For example, a sober, I personally think it's just very difficult to be developed. "Gaojun said, Jiang Wenli 's" we see in the sky "is an example. "This movie content is good, but the box office this year's bright stalls are bad. Because the Chinese tradition, the Festival is the pursuit of the first people in the moment, more is placed in the pursuit of the above. At that time there will be many people go to the cinema? this worth thinking about. ”

In addition, the so-called's customized just propaganda stunts.

Gaojun said, "its attractiveness is the key. While you played's custom, but if the film was shot out of a cottage, a world of Warcraft, audiences feel no value, even if you do have to better marketing, the box office will not be high. "He thought, considering the special's cultural atmosphere, then this kind of custom movie this smooth continuation of the atmosphere, then do a good story, this is the custom chips and good's get a win-win best direction.