Flat panel TV's low price era?

Flat panel televisions in the home appliance chain-like channels out of hostage following a series of price lists, GOME Yongle merge after storefront scale, price range or eject a single product, 60% of the "Dan Xian"; SUNY through new shop for LCD and plasma 40% of the price range of entertainment consumers, large and medium-sized appliances are still Pong at IKEA also to 40% of the nominal holding the LCD and plasma. One of the GOME liuliqiao shop, CHANGHONG's a 42-inch plasma TV price $ 8000, and individual 37 inch LCD TV and some have dropped to $ 6000. Follow this trend, now before Chinese new year the prices of liquid crystal and plasma will also have a certain price range. Currently only appliances chain businesses in action. China is good at playing price war TV manufacturers haven't buckled. So, LCD and plasma prices have continued to decline, and increase the possibility of home appliances chain of dealers on the basis of the existing price then falls 10%-15%.

Throughout 2006, LCD and plasma average decrease of prices basically reached 40%. Individual brand products and individual models even reached 60%. The author of a friend, at the beginning of 2006 saw a 42 inch plasma brand sale, then spent 2 million Yuan to buy a home. The other day and this friend meet, talk about the price of LCD and plasma, this friend wry smile said "I will buy a plasma prices, moving home can now also be able to get two sets of 29 inch flat CRT" right-angle. We jokingly said, you are to prosper, as the popularity of Chinese TV flat panel, the risk is on the national TV industry support. This friend easy? "and I have such support?" then everyone, topic focused on "flat panel TV era the reserve price?"

And the opposite should of is that this year the domestic TV manufacturers to "stop-loss", relative to 2006 was media flat panel TV losses on "huyou" face hanging out, so the recent domestic TV manufacturers leading figures have been made, the flat-panel TV 2007 must be "stop-loss". You really want to "stop-loss" is not so easy. Just imagine, 2006 TV manufacturer profits only 1.7% or diluted profit after the CRT. If the LCD and plasma single products, domestic TV manufacturer to find out the profits of manufacturers, would have a needle in the haystack. This is like a proverb says "has been brewing for quite some time." Particularly in the household appliance chain-like channels increasingly bigger and have a greater right to speak, the terminal a 20 billion purchase orders, let TV manufacturers to good thinking about thinking, was the "head in the last days of oil".

Against this background, the color TV manufacturer wants to "stop-loss" really good thinking with her head, a "claim" I am afraid to work out this is a matter of survival.

Next or to return to the "flat-panel TV low price era yet" topics come up. In accordance with the market LCD and plasma TV prices, 37 inches and 42 inches of mainstream product price, basically in the 8000 Yuan and 12000 — $ 15000 foreign brands of interval, price slightly higher than the domestic brands of more than $ 3000, some products and domestic brands. It is now the color TV manufacturer 2006 fiscal year, the last battle of the year last season, the capital return all in this period, various TV manufacturers will pull out all the stops to maximize operating performance. On the domestic TV manufacturers, market share is. This from the domestic TV manufacturer outreach diameter can glimpse a second. 2006 domestic TV manufacturers most bragging is in flat-panel TV market has more than 70% of market share, it is rather like CRT times, domestic TV manufacturers frequently launch price war, foreign brands of extrusion at 10% of the small market space, the domestic TV manufacturer's high market share quite proud. There is a huge market share lost their vitality source also let domestic TV manufacturer was depressed. This scene in today's flat panel TV LCD and plasma products upstream again.

And this corresponds, Japan's TV manufacturers these years have been busy with two things. One is the industrial upgrading, this upgrade includes two aspects, technology innovation and upgrading led product upgrades and open up new market demand for LCD and plasma is the range. Then there is the underlying technology for forward-looking strategic planning and research and development, recently Sony Taiwan Innovation Center of the two men said, General Manager of Yamaguchi "in the past, Sony has been in the consumer electronics area has a strong competitive power, first, we must focus on product development, the second is the underlying technology and development of forward-looking. Future Sony will continue its groundbreaking technology spend more energy, especially in the Silicon crystal devices. Future video products on the Silicon crystal devices will account for 80% of the total. Now Sony is going to consider 2015 future market demand. "Another information, p. 2 men made it clear that" LCD TV, this is not a can support industry long-term development of the product. The reason is simple, light-emitting LCD cannot on its own, you need another backlight design, the environment, energy load is too high. In addition, panel size quickly will encounter large bottleneck, these factors make the LCD TV will not last long. ”

LCD TV and plasma TV manufacturers are rapidly declining prices plague, we compete in a larger screen size and product function integration for more highly profitable way. But for the consumer, the greater the price decline, falling faster and better. And consumers that demand background, home appliance chain-like channels "with the emperor as the leaders", a win-win outcomes, but the TV manufacturers are cooled in a side.

In the incremental demand from the market, 2007 total amount of the LCD TV in the domestic market will reach 700 million units, plasma will be 150 million units, but still too hard for the entire TV industry of mainstream products, but on the domestic TV manufacturing

Merchants, LCD and plasma by high sales of the tempting, 700 million of incremental if supplemented by more sales means, had done the article price, 2007 has the potential to break through this number, form 1000 million market increment. So, LCD TV price or a great decline in space. Minimum in 2006 in the price range will be impartial.

Demand from the market, in particular domestic TV manufacturer's current business situation and marketing strategy, 2007 will be the low price of LCD and plasma. Will increase margins will be even greater, as long as consumers have plenty of patience.