HD DVD sales drop means that the era of the end?

According to market analyst firm NPD Grou data show that as early as last year's HD DVD player market, Blu-ray and HD DVD also Mascalzone each half of the country, but as Warner's turnover data advantage quickly turned to Blu-ray, according to statistics, as of February 28, Blu-ray player market share accounted for 9%.

Time Warner's Warner film production companies on December 4, 5 months later announced that they will only be publishing Blu-ray format movie discs. It is learnt that Warner's film is the only company at the same time supports two types of high-definition DVD format of film distribution company, but as Warner's turnover, the consumers ' eyes will gradually shift to Blu-ray and HD DVD player sales is suddenly dropped.

Toshiba as the HD DVD player manufacturers insist that this week's sales data does not reflect any problems. Toshiba United States consumer electronics Digital AV products group Jodi Sally, Vice President, said that the reasons for the decline in sales is very simple, on the one hand we have discounted bundle Christmas promotions, on the other hand some Blu-ray player also launched a series of promotional activities, such as the purchase of certain brands of flat-panel TV will present a Blu-ray player.

NPD Vice President and industry analyst Stephen Baker also believes that sales data for the week is just one data point, and is not a trend. He said that the one-week sales data does not reflect too much problem. He also believed that data change contrast so much is due to the relevant Player price volatility is too large, besides Warner film turnover on this impact is no small matter.

For sales data, Toshiba not sitting still. In order to stimulate sales, Toshiba on December 13, started the price big bargain activities, entry-level HD-A3 player prices from us $ 299 to $ 149 sags, raspberry, so price almost and some older DVD players almost, and Blu-ray player prices still remain at $ 300.

Warner's departure makes the HD DVD camp only remaining dream factory Studios (DreamWorks Pictures), Parra Monte Studios (Paramount Pictures), and universal pictures (Universal Pictures). As Warner's strong, Blu-ray camp, with Walt Disney Studios (Walt Disney), the Fox Broadcasting Corporation (FOX), Lions Gate Films (Lionsgate), MGM's film production company (MGM), Sony Pictures Entertainment Company's generous support.

Pioneer Home Entertainment Group Vice President, Blu-ray Disc Association (BDA) Facilitation Committee Chairman Andy Parsons said, "consumers are very clear induction to Toshiba's intentions, it is clear that Toshiba's actions will attract a large number of consumers. ”

Jodi Sally said we will market sales down big time, spend effort. We will be in the annual United States American football final feast during the Super Bowl broadcast, insert advertising, "HD DVD player only sale 149 for people estimate is a big temptation. ”