Hollywood positive response to the Chinese pirated DVDs for only $ 20 sale

In the face of China's piracy problem, just suppress and seizure does not solve the fundamental and now Hollywood is already aware of this and actively from the front, to improve the problem. Yesterday, the two major Hollywood film industry giants — Time Warner and paramount (including paramount s dream factory) signed the agreement, paramount will time Warner in China sales price of DVD and TV products designed to fight against piracy.

Reportedly, in the United States a genuine DVD pricing typically 20 to 25 dollars, while in China at this price, I'm afraid buying allies: "according to the survey, the mass consumer thinks $ 18 to 24 is acceptable to the Hollywood blockbusters discs of reasonable price point. Therefore, a dish pack ' Silver Edition ', recommended retail price is $ 22, so Wal-Mart, Carrefour hypermarket in even only sell to 19.9 element. "The price is just equivalent to one-tenth of the United States selling price, less than 3 dollars price in the world is unique.

In order to steal time and piracy, Warner also change the past national introduction of DVD films than foreign recent half year tradition, the DVD sale time significantly ahead of schedule. · From the Harry Potter and the Goblet "to" Superman Returns "ahead of the market, to the" blood diamond "," Sparta 300 warriors on timely issues in China, many of the now Warner movie DVD release, the China market is almost always the first in the world.