However, manufacturers of passion and not of open home market of icebergs, household projector manufacturers in 2005 is still a hot. Together, 95 years, China's mainland we began a high definition and screen big new TV, ten years of market brewing equipment for large screen to enter the living room are fertile soils; from a product perspective, and other high-definition display products such as LCDTV, PDPTV compared to home theater projector more effects and volume of advantages, especially equipped with professional video engine as well as lens optical components in high-end projectors, Visual effects, particularly prominent. But also in terms of cost, to the current home theater projector 1000ANSI lumens of brightness, following the use of more than 4000 hours is not a problem, and the PDP's "burning" phenomenon and the LCD screen is relatively high compared to the price, the cost gap has o¡¯ Particularly worthy of mention is rich in Visual, Epson, SONY, auto code, Toshiba and other famous brand is continuously with the household concept gifts interpretation. You can make people doubt that, in 2005, consumers still gave a household projector in your face!
Domestic market will be a projector, the largest consumer market that is already an unquestionable judgment. More industry optimistic forecast, household projector the next seven years will be maintained at an average of 200% compound annual growth rate in 2007, the market size is expected to reach 11 million units! perhaps opening domestic markets lack only one key! as for what it is, at present, although it is not known, but from the 2005 household market failure, we might be able to get some clues!
One of the mistakes — ignore the concept
2005 indeed household products constantly, but we can feel it, manufacturers have been promoting the benefits of your product, or even the use of individual technical advantages not trample on an opponent. In 2005, the manufacturers have actually told consumers own phase products how to truly for home use, but no one explained why projector to consumers can step into the home. In other words, the projector only stands in his angle complacent, keen to promote their own technological breakthrough, but without the consumer's point of view, and TV in the same starting line hard!
Projector as a new, expensive big-screen display devices, to win the favor of home users, you must first instruct user consumption habits change. Boring parameter, general overview will not enable consumers to understand the advantages of the projector. It see once than hear a hundred times, since the projector flaunted has the ability to enter the domestic market, they should work together in home appliances and TV sales。 tongtaijingji, how well Needless to say, consumers see it. If given, or in the IT marketplace continue talking to myself!
We can not be denied, TV remains our main film for home users, projector to survival in the home area, you must have the hands from TV Kouqu market share. Through the same stage that consumers understand the projector, projector also should strive to be boring parameter to users familiar with the concept of convergence of the TV, so that consumers have comparable. Only in this way, consumers can emotionally ready to upgrade to the rational on good, so the real application approved projector family. As of 2005, the "HD" concept of the introduction is a good example.
In fact, let consumer attitudes change process is also a market culture. In the household projector still in exploration phase today, manufacturers of investment is likely to fall into the wedding dresses for others do, so most embarrassing manufacturers prefer this part of the funds used in making their products more competitive. But the projector to enter the domestic market, the ideas of the investment must have been done, otherwise all household projector can only become self appreciate the brilliant!
The second mistake — ignore the price/performance
Through many media and attention to apply can be found, too high a price remain the projector goes into one of the major factors of households, but also shows that consumers expect low household projector to appear at the same time, more favor cost-effective products on the market.
However, together, 05 household products price line obviously divided into two, one pole is $ level low-end entry models, and the other is often the second million high-end product, the price of the product in the end are relatively weak; from the camp, the DLP projector in the high-end field award-winning achievements, LCD products maintains mid-range pattern. From the product's market performance, the DLP into an upward trend, the LCD into conservative trend, which we can infer, and low and high rise of bipolar products compared to the mid-tier difficult in a short time to become the main players in the market. Although I do not think that the end product is the high cost performance products, but from the Chinese people believe in the doctrine of the Millennium, midrange product is the mainstream Chinese consumers;
In addition, in 2005, although there have been many advertised home of million-level in the following products, but most have a low-end business origin, and the occasional entertainment, agitate for home users to set up home theater is some ourselves. Current mainstream household projector physical resolution have already reached a level of 1280 × 720, and these low end products remained mainly in 800 × 600, the concept of the "high definition" increasingly intensive today, many families will playing high-definition television does not buy, and get your own hard-earned money to buy a product has been developed to upgrade its own audiovisual environment?
Overall
The 2005 price pioneer are not real video projector, though some of the technical indicators, such as brightness, contrast, resolution, and so looks very high, also set up such as videos, games, theater, and many other preset projection mode, but its inherent low-end commercial origin so that it is difficult to achieve in the household good theater. The only gratifying it's price has already touched the bottom line of mental home users.Domestic market to start, 2 million of high-end products is not possible, although China's GDP continuously, but the general public's purchasing power is still start slow; low-priced products that consumers want to see, but 05 competition between manufacturers already use instance to consumers to show what is the real home projector, if stress again that such products are suitable for families, choice regarding some unkind. Consumers expect low price, at the same time more eager for performance!
Blunders ter-ignored-space
Home projector to some extent, are enjoying the product. It aims to enhance the user's quality of life, the living room area has certain requirements. If the living room area is too small, use household projector becomes unnecessary, the effect will be greatly diminished. Normally comes with a standard lens of the projector, if you want to vote for a 60-inch screen at least require the projector placed in 2.2 m far, 80 inches you want 2.6 m, 100 inches you want to reach more than 3 meters. In other words, you want to buy projectors have to buy a large House. From our current housing situation, with 30 square meters above the living room of the family remains a minority, and flat panel TV 40-inch mainstream size compared to the advantages of 100 inch projector chicken flavor also more intense!
In fact, directed at the Chinese consumer housing conditions, projector advantage should not be large, but should be adaptable to the environment of Super: current space you can use in the future, the big house is still available. This flat-panel TV size fixed relatively better meet consumer psychology. But to have this advantage, short focal lens equipment is necessary. Usually there is a short focus lens, standard, telephoto, General projector for standard lens. Each lens has a focal length, projector according to the lens has a minimum screen size and maximum screen size, the size of the screen between the projector projection can clear focus, if you exceed this range, the screen may appear unclear and drop shadow effect is very poor. Focal length determines the filled booking dimensions projector and shadow distance from the screen, the shorter the focal length, projector and shadow, the greater the distance from the screen, on the contrary it farther. If you are a short distance projection big screen you need to select short focal lens of the projector. Equipped with projector ultra short-focus lens, usually to vote out the 60-inch screen only need less than 1.5 m projection distance. In addition, the use of short-focus, but also reduces the problem of insufficient brightness projector, because the same size of the projection screen, a short focal distance of lens projection screen projector can closer together, so that the brightness nature got certain guarantees. So in the same small spaces can obtain higher quality big screen.
However, the 2005 household products although many, but does not include short focal lens as standard, even though there are also many large images will be made to focus does not move the focus lock in on space adaptation. On the contrary, this commercial product and sumisho dual-purpose products do is very good. The advantages of the projector is indeed a large size, but consumers must not be to the advantage and deliberately to buy a big house, to become the only projector!
Mistake 4: ignore services
Said service is the 2005 household projector errors of fact and not wronged because in most people's minds, still the projector as seen on TV alternatives so that many shortcomings of projector also looks at first glance: such as the installation requires hoisting, wiring, used to turn off the lights, curtains, etc. And supplies the problem still persists, projector lamp life is usually only 1000 hours to 4000 hours, i.e. by normal use, about 2 ~ 3 years to replace a light bulb, and the original lamp price generally about $ 3000. For home users, every light bulb replacement undoubtedly is another big cost inputs. Additionally, the usability is a concern, the projector from a Office equipment to household appliances, to convert a role change design ideas. If you are unable to obtain improvements very quickly, then you must do in service from top to bottom foot! and performance from 2005, whether IT channels or appliance stores, are no more families provide the capacity of the projector. Feel wronged by manufacturers can soul-searching, education and business market service simply transferred to the domestic market?
If you just do some on specifications, reduce product cost is thought to be able to truly dominate the home market, so the projector can only become household decorations, never walk into a normal family. Projector features and technology innovation, as well as service changes, require projector service must walk down the "altar", the first realization of the common people, instead of sitting. At present the projector Service staff of professional quality reference time, professional engineers much meeting the market needs. On-site service will be a projector home the main service times. Whether the realization by machine services, services are provided by manufacturers, distributors or third-party professional services providers, and many other issues that are resolved to the projector must be family of services.
From a competition perspective, improve the service for the domestic market will undoubtedly face such as huge service network construction costs, personnel training costs, high operational costs, and other challenges. Therefore, "Shuffle" services will become the high card projectors manufacturers integrate a powerful tool in the market will become China projector market competition structure and evolution of new topics. Since 2005, the promotion of products, the service has been achieved to projector home market and rapid growth is the key!
P align = "center" > summaryIn 2005, no household projector is not in the effort to show himself to consumers, but it ignores that consumers concerned about his own progress efforts! if you are able to have a home appliance stores in the projector and flat panel televisions at the same stage; if the price of the products also have mainstream performance, or have mainstream performance midrange products could become the mainstream; if to allow consumers to see large space projector, small space still freely; if household products services like household products like prosper, then perhaps the 2005 household projector sales really appear geometry level of growth!
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