In the second quarter of 2005 the market awareness report projector

Internal projection market conditions

In recent years, the domestic market of the projector. According to an authoritative survey results show that in 2002 the total sales volume of the domestic projector 12 million units, 2003 17500, 2004 25 million units, and over 30% of the speed continues to grow in 2005 is expected to more than 30 million units.

With national education information policy of sustainability, education market demand to expand again; the development of small and medium enterprises and the national agencies and institutions in meeting your needs, enabling the rapid growth of the business market; home entertainment market is gaining momentum, the growing popularity of the application of the projector. But so far, the projector market remains just a only ten wanliangji "mini" market. But in such a "small" market, gathered 60 400 domestic and foreign brands, a variety of types of products in each account, so far no one vendor's market share of more than 15%. As projection manufacturers in channel construction, how to seek out an application based on the products of different routes to become an important line of products, accompanied by projection display technology, product features and humanized richer, more intelligent, ductility and other functions will compete in the market of the projector.

IT168 Q2 projector database statistics

Projector market entry in the second quarter of 2005, has been added to the database IT168 significant commercial market oriented products, projection of these new propaganda from us it is not difficult to find, less intrinsic parameters of the war of words, manufacturers more product usability, human-centered design and extensibility on publicity. This also proves that manufacturers began to focus on product application groups, but also proved our projector market has gradually matured.

The second quarter the most talked about projector brand TOP15

According to statistics, this IT168 quarter most relevant degree brand TOP15, SONY, Toshiba, Sanyo, Epson, rich visual, BenQ, HP, sharp, Hitachi, NEC, 3M, Panasonic, ASK, ViewSonic, auto code.

05 Q2 ' biggest concern projector brand TOP15

05 quarter brand awareness TOP15 (click to enlarge) 04 second quarter most attention TOP15 (click to enlarge)

This ranking and 05 first quarter slight differences, Epson and Sanyo exchanged positions, rising the fastest when the number of HP and ViewSonic, HP continues to rise and rise of two ranked seventh, with the same period last year ranked fairly, ViewSonic is since IT168 statistics for the first time to kill in TOP15, 14-bit, which in the current quarter with the ViewSonic strengthens product update speed and publicity efforts. Philips, plus other famous brands that no finalist.

Compared to the same period last year, after 10 brand change, these changes of the brand concerned, fundamental to reflect these brand this year in the domestic market of the operating status of the drop shadow, but adjacent rank among the proportion differences concern remains very small details can be found in the above ranking antithesis figure.

From a product perspective

The second quarter the most talked about projectors TOP15 (click to enlarge)

05 quarter product TOP15 (click to enlarge) 04 Q2 concern TOP15 (click to enlarge)

From this season's most interesting product, TOP15 in Sony products became the biggest winner in the quarter, an exclusive five-seater. Are: CX71, CX70, PX40 CX80, as well as economic entry-level product ES2; (related data sheet: leading the fashion initiative: Sony CX70/71 projector landing; [Shanghai] offer three SONY new machine 24 CX80 arrival; absolutely exclusive display of revealing: SONY PX40 internal hsuanchi; 9800 RMB! Sony projection and commercial amphibious VPL-ES2 listing;), the author believes that the reason why Sony have so many products shortlisted TOP15, with Sony CX series of 6 fully automatic function (auto-open lid, auto focus, auto adjustment angle, automatic adjustment, automatic trapezoidal pixel settings and automatic access signal search), after all, the homogenization of the product performance, product functionality and ease of use will be the key of the product.

In fact this quarter is worth talking about is HP's three products, the direct do the TOP15 six, seven, eight. The author believes that the claim to fame is EP9012, this machine is the world's first projector to a DVD player and integrated with home entertainment products. The projector to the ordinary family played a positive role in promoting. A detailed description of the product can be found in the evaluation of the article: cute alien HP Home DVD projector ep9012 test

HP also two products VP6120, VP6110 's award-winning concern and rich visual X2 almost, mainly because a line of famous, there are the large 2-line brand market price, the price comparison. Other more detailed rankings can be viewed directly on the map. To know more about the product's detailed parameters directly in the projection area provides IT168 the brand product database queries.

Summary

Each year's second quarter, basic are numerous projection manufacturers Xu Li pay period, the more energy will be put in the third quarter of government education industry competitive bidding markets driven by the summer of commerce retail market, so more projector products and corresponding market activity is in the third quarter of the market, the third quarter, the market situation analysis

You can see upcoming IT168 Q3 awareness reporting.