Integrated projection punch, the home entertainment market is gratifying

Home entertainment market growth momentum is gratifying, apart from the LCD TV (LCD TV) and plasma TV (Plasma TV) striving to become mainstream, the projector and the rise of the mini display in rear projection TV (Rear-Projection TV) are racing to this market pie. Japan Seiko Epson in recent years with the active layout home entertainment markets, on display at CES 2006 1080P high definition 65-inch rear projection TV, in the third quarter of 2006, will also launch in China in October last year, Japan's DVD projector market.

Epson Department Director and Executive Officer Hirano reliance (Seiichi Hirano), global projection, shipments in about 300 million--400 million units, compared to the popular consumer goods at a scale of 100 million units, in fact, the projector market is still great room to grow. Future projector to walk into the family, in addition to continuing to strengthen basic picture, color performance, ease of use and other links between the multimedia device is also the direction can be hard.

Epson over the past few years in Japan and North American markets sales projection television, has remained stable, sales in Japan market annual sales of about 1.5 million units. As countries promote HDTV signal transmissions, Epson is also on display at this year's CES in 65-inch 1080P high definition projection TV, and then in the Japan market, price 69.8 million yen (about $ 5 million yuan). Epson says that TV not only improve the picture quality, and the Japan professional audio manufacturers, to create stereo sound effects; in addition, it is equipped with multiple cards, you can easily enjoy digital camera which photographs or movies.

Japanese factory Epson in 2006 CES exhibit 65-inch 1080P high definition projection TV, in addition to Visual effects, sound quality and enhancement features surface also have different design.

On the other hand, the consolidation trend in household projector was forming, Epson introduced a built-in DVD Player DVD projector in October 2005 in Japan market, price 15.8 million yen (approximately 1 000 1 or so), monthly shipments of about 3000-5000.

Projector consolidation more features into a trend, 2006 a number of manufacturers have launched DVD projector. Photos for the Epson introduced DVD projector, you can directly read movie to watch a movie, you can also use as a sound, while in operation interface is also more simple

In 2006, there are many firms launch combined with projector, sound system and DVD player for instant Theater (Instant Theater) products. In addition to auto code MovieTime and RadioShack Cinego DLP cinema projector immediately, Toshiba also at CES in consolidating 5.1 channel audio home theater projector.

The author believes that this kind of "instant movie" projection products, specifically designed for those who are messy and complex sets of projector linked by public users, its integrated projector, DVD and stereo system, and at the same time paying attention to the overall concept and detail of expressiveness; in appearance, but also very visual impact, Subversion was inherent to the projector. But this kind of integration product price is the key, only the prices reached ordinary consumers expect of psychological price that may be acceptable to the consumer public.