Japan and South Korea and China enterprise to abandon the plasma manufacturers reaps

In 2006, China TV manufacturers collective bad-mouthing plasma, unprofitable flee, "dice" plasma TV, Panasonic, Samsung now let them drop spectacles. 　　July 25, Panasonic released the first quarter of fiscal year 2006 (April-June) report shows that since the plasma TV market needs strong, Panasonic first-quarter operating profit up surge 41.5% to $ 5.56 billion, the company also will profit in the first half of fiscal year is expected to increase by 11%.　　At the same time, the Samsung plasma panel factory, July 24, the second-quarter financial report also showed that the plasma panel sales net profit reached $ 3180. 　　China manufacturers had retreated to the LCD into 2006, domestic flat panel TV manufacturers have escaped from the camp, plasma, plasma TV market leading into Panasonic, LG, Samsung, Hitachi, Japan and South Korea giants, including Panasonic, Hitachi, LG total accounted for 50% of the share. 　　From the upper reaches of the plasma panel shipments in the second quarter of this year Panasonic once again more than LG jumped first, Panasonic, LG, Samsung's share reached 84% monopoly, plasma industry really "hegemony" of the three countries situation. Domestic manufacturers exit plasma camp the reason is simple: "do not make money." TTE China business centre concerned told reporters, "plasma upstream Panel enterprise in order to maintain their monopoly profits, has been adopting joint kongjia manner. 　　"It is understood that in the fourth quarter of last year the average price of plasma screen only dropped 2%, and 42-inch, 46-inch plasma TV prices are due to 40 inch LCD TV prices impact, have declined by more than 20%. 　　Plasma TV manufacturers to a loss of money, domestic brands nature only opt out — the current addition Hisense, Xiamen China, as well as plasma-screen wishing to enter the other enterprise CHANGHONG basically stopped production of plasma TV. 　　To this end, the LG Electronics Nanjing plasma factory sales Minister Pak Yong States believe that LCD manufacturers, intense price competition to price out of the normal track, leading to the recent Chinese companies do profit higher than LCD TV plasma, this is domestic TV manufacturers have invested in LCD TVs. 　　He also pointed out that, from a long-term perspective, the plasma technology is still very young, future development and improvement of space is still quite large, regardless of cost or technical specifications, this point is LCD. 　　In fact, in the domestic brands after the exit, pass on the lower reaches of the plasma eat foreign manufacturers started to enter the State of the monopoly market, after all, plasma TV worldwide demand is still rising. 　　Authoritative investigation agencies information provided by the Display, this year the plasma TV market will reach us $ 21 billion (£ 11 million), an increase of 39%; while the latest IDC report shows that the Chinese market in 2006, plasma TV's shipments 79.2 million units, an increase of 50.1%. Panasonic China PR Director Wang GE, said that the Chinese market of Panasonic Plasma are in Japan and Shanghai factory production, in the second quarter industry prices 20% of the price range of the Panasonic Panel control in less than 10%. 　　He disclosed that Panasonic Plasma, this year's sales target is 400 million units. 　　And Panasonic also attaches importance to the Panel and plasma TVs, Samsung, LG will focus on the Panel, developed a new Panel factory plan, third parties upstream competition will continue, it also shows their profit on the plasma TV. LG Chinese company marketing person said, "LG hopes to cooperate with the Chinese enterprises producing more plasma TV, plasma TV in China's market share declined temporarily, from a long-term and global perspective, plasma TV in the large screen area advantages will continue. Of course we also need to be eliminated without qualified competitors, because in this way can we guarantee that the entire industry profits. 　　"Monopoly profits by Sharpe camp break? Panasonic, Samsung, LG has plasma market formed a monopoly position, although Taiwan region of China ying, mainland CHANGHONG, Rainbow have or intend to enter the field of plasma screen production, but their financial strength and size are difficult on the" big three ". The real threat to their profit or the arrival of large-screen LCD TV. Since last year, the camp was sharp plasma, Sony, Philips, LCD camp challenges. 　　If you said the Chinese market is due to the aggressive promotion of liquid crystal alignment and lost the support of domestic brand led recession, plasma TV has been demand of the United States market, the decline in demand is affected by a sharp, and other challenges. 　　This reporter has learned that the United States plasma TV in the 40-44 inches TV market share of 55% in January to dropped to 51 percent in June, 40-42 inch LCD TV from less than 30% to 40%. 　　Xiamen Hua Zhong Su e chief engineer said, Xiamen China to United States export proportion of the plasma TV has decreased due to lower prices of liquid crystal panel, 32-inch price fell to us $ 360, 40 inches of only us $ 860, 40 inch LCD TV prices even lower than 1 million, and 42-inch plasma TV prices very close, it will be forced to plasma TV from the Panel to drop the price, you can only look at the share of loss. 　　In order to confront the LCD camp, Samsung, LG, Panasonic has launched a new round of expansion and race, after the expansion of its production costs will be significantly lower, Panel prices will drop sharply. The CAS Institute of electrical and electro-acoustic, senior engineer of Liu Yan forecast new round panel expansion, 42-inch XGA (resolution of 1024 × 768) Panel prices is expected from the current $ 685 fell to us $ 450, 42-inch VGA (resolution for 852 x 480) Panel prices are expected to decline from the current $ 580 to $ 400, 50 WXGA (resolution of 1366 × 768 for) Panel prices will also decline from 1075 USD to $ or less, "this plasma matrixCamp in 50 inches and 42-inch high-definition fields will still keep on LCD camp price advantages. " 　　42-inch for the smugglers in addition, plasma camp also gaoqingping and more than 50 inch large screen as a new breakthrough in the past, the manufacturing process of plasma screen as is often the cause of the SD (VGA), now the global market, 42-43-inch gaoqingping demand continues to grow market share in the first quarter growth of 43% to the second quarter of 45% and is expected in the third quarter increased to 50%. In Chinese market, plasma panels, a few years ago the 42-inch, 46-inch screen is basically all cannot be achieved in April this year, the Ministry announced the high-definition standards. Wang GE, told reporters that "in the second half of this year's Panasonic provides most of the screen to gaoqingping transfer, so that both can improve screen profit space, and can meet China high-definition TV technical standards, we can regain China flat panel manufacturers of production support. 　　"Display, the 50-inch Panel market share from the second quarter of this year, 18% growth in the third quarter of 21%, of which the share will be gaoqingping second quarter rose to 73% in the third quarter of 80%. 　　However the recent sharp was passed to the construction of the production of 57-inch and 65-inch large-screen LCD Panel factory, this could pose a threat to the 50-inch plasma TV in more market position. Panasonic who told reporters, "we will launch the second half of the 103-inch plasma TV, the price of 40 million, believe sharp 65 inch LCD TV prices to shijiwanyuan compared with them, we still have the absolute price and cost advantages in the field of large-screen plasma TV's advantage is difficult to shake. "The latest data show that from the global large-screen television (40 inch above) market, plasma TV and firmly occupy an absolute advantage, January-June market share is estimated at 47%, while LCD only $ 17 per cent, but the two sides in the 42-inch mainstream dimensions of disputes will be the highlight of the market in the second half of this year.