LCD prices plunge eat plasma last 20% of the market

Recently, from Skyworth color TV marketing headquarters informed, Skyworth will nationwide launch of a new round of large flat Raiders, the 42-inch ~ 50-inch LCD, plasma, large flat as a whole concessionary breakthrough, 2000 ~ 5000 Yuan, and the maximum profit margin over 20%. At the same time, the reporter learned from Hisense headquarters, Hisense to a 47-inch 1080P big-screen TV market at the retail price from $ 24999 adjusted to $ 19999, preferential margins up to $ 5000, which is one of the 47-inch large LCD TV for the first time 20000 mark. 　　Thus, Hisense has officially started to promote the popularity of flat TV as the target of the action "hurricane." An upstream Panel vendor support as far as I understand it, Skyworth started the "battle" for the upper panel vendor support, coupled with a lower manufacturing cost of Skyworth and core technology matures, Skyworth in large flat panel display manufacturing areas more competitive advantages and therefore lead to a price concession picking up. Skyworth has 3 ~ 4 months as large flat extension, will use more and more powerful brand appeal, for the promotion, the comprehensive improvement of product quality and service standards. 　　Recently, Skyworth group has just announced the launch of the new standard for green plate service. 　　Skyworth group press spokesman, said the Muscovy Shenjian massive profit's theme is "large living room, large flat, revolution," and aims to promote a large flat-panel TV consumption ratio, so that more families to enjoy the "six-color" TV audio-visual entertainment. Professional analysis, this launch price concessions Skyworth, will promote action for flat-panel TV price drop to low line, it is expected that the price with "labor", actually means "labor day" Golden Week "campaign ahead. 　　Therefore, experts suggest that intentions of buying flat, consumers can do not need to wait for the "labor day", now is the time of release. Eat the last 20% of the market in the plasma of the world famous home appliances Association experts, said Mr. Harcourt LCD new round of price cuts, the price factor is no longer a plasma advantages, consumers will have on performance, features, services, and so do all considerations. In addition, judging from the current situation, domestic manufacturers almost always choose LCD as my development direction. According to market forecasts, in 2006, the domestic market LCD and plasma TV ratio will be around 8: 2. But judging from the current development trends, the proportion of liquid crystals, also on the rise will eat Plasma LCD last 20% market has been portrayed. 　　Plasma manufacturers in a catch-22 situation, like Hitachi, Panasonic so original with plasma-based enterprises is also in contradiction in those markets. According to statistical agencies in the Ekon authoritative statistics, Hisense flatscreen TV (including LCD and plasma) has the highest continuous 17 months flat-panel TV market in China, a substantial reduction in capital brand of tough market environment remains a strong growth trend. 　　From January 2006 data, Hisense LCD TV sales share more than second place 3 percentage points; sales share is LCD TV market with a unique brand of more than 10%. According to reports, Hisense "hurricane" from Spring Festival has been organised for over a month, its purpose is to promote China's large plane flat panel TV's rapid spread, to enhance the image of product development, production and marketing of a rapid reaction capability. For the 47-inch LCD TV to 20000 $ amazing initiatives, Hisense thought this was a business for many years technology accumulation, global purchasing, global production, global marketing, comprehensive strength won profit space, Hisense has no intention of provoking the flat areas, the price war than to see China brand repeat CRT TV, 47-inch big flat panel TV breakthrough $ psychological price also easily after a natural selection.