Example: new equipment selected LCD or election projection? 80 friends bought a new House is Xiao Wu, getting married, 35 sq m living room have been going to buy a nice LCD TV, for example: 1080P, 47 inch above, point-to-point, HDMI, SONY color, contrast and large point; density pure point, dynamic rich points and so on. Anyway, a purpose, at the computer at their own download over 100 high-definition movie can restore some real cool, high-definition of effect, so he has been working on TV-related knowledge, concern about the dynamic of the TV. Hear from his mouth to say of all the terminology, very admire his ball.
To date, since the three days to go through the United States and all major home appliance stores, he has completely changed the previous decision. Asked why, he talked about his true feelings: in the United States all brands of LCD TV, with the brand comparison between different model number, 3 m external effects are more or less the same effect with 1920, 1366 3 m external effect, if not to say that there are differences are not significant, and even 12 million of the 65-inch Panasonic, standing at 3 m 5, totally didn't think big, no movies, it's 65-inch and 12 million Yuan Ah, I meant the 47 inch, 3 m, just smaller, a small screen, and then clear the screen without feeling. For example, use my 17 inch monitor at my next HD movies of 40G, pixel can be as small as extreme, clear to the pole, but a little bit of feel, the screen is very clear, why hasn't the feeling is too small, no sense of space. Want to pass this point, take 1 million for even more than buy LCD TVs bring Visual senses with the prices are so out of proportion, I admit, however small, is not shocking. So I finally decided to give up on TV all the pursuit, directly on a 100-inch above 720 p-thousand Yuan household projector placed in the living room, which is worthy of their own money and eyes.
Background study: price, large screen is actually like Xiao Wu incentives so that new people, mostly after 80 will have to face buy LCD TV or projector to the embarrassment of the choice. Although Xiao Wu is a case study, but he changed the decision directly on the reasons for the drop shadow, but with strong representation. Of course there can be no doubt that price of affinity and yearning for the big screen is temptation.
The projector has to start half year JOSN said: their own and almost exactly the same Xiao Wu experience. Just at the time of the original cellular 47 inch sharp LCD. Later, in order to round a movie dream, a projection found it value. The only regret is that he did not dare look at home, too TM scary horror film. Living room span, 720P and 1080P effect is almost the same. Words between excited and excitement of Jerez, in their understanding of point, according to the speed, estimated at 720 p high-definition television at least 10 years, or an existing 29 or smaller crt toss about watching a news out a voice on the line, if trouble simply use a computer to watch TV also is enough.
In fact, last year in the projector on the market price of BenQ detonated ultra-low MP510, to launch the early this year, ViewSonic PJ503D their the same point is to have a very low price, the price of $ 4999 relative to current mainstream 42 inch flatscreen TV 10000 controlled, its price advantages are self-evident. During the golden week in 10.1, 6000 Yuan of mainstream projector range 720P, new high performance-price ratio. Manufacturers of recreational conferred upon them and the ease of operation, etc., to make this type of projector is more suitable for ordinary families.
2006 China mainland projector market growing steadily, the further development of the market, especially household projector product demand is strong. According to the survey data show that in the first half of 2007 China projector market overall sales reached 26.12 million units, sales volume increased 47.9%; lower prices by projectors, projector market in 2006 sales were $ 28.19 billion yuan, sales increased 17.1%, compared with sales growth of a percentage point difference 40.8. On the contrary, LCD TV, LCD TV 2007 China market has begun to enter the rapid growth period, accompanied by a large-screen flat-panel TV sales of fast growth. The consequent increased competition in the market. How to grasp the market situation and market trends, how to cope with competition from the single price competition to quality, service and technology, and so on Omni-directional competition, become the TV manufacturers face challenges. -Control the projector market: LCD TV and home projector whose competitive potential larger? then we start to analyze the characteristics of the two compare.
Visual Imaging: share of household projector for optimization for video, it features a brightness of 1000 lumens in, high contrast, projection screen aspect ratio is 16: 9, various video port complete, suitable for playing movies and high-definition TV, suitable for home users. Current home projector instead of LCD is DLP, LCD projector technology is the transmission-projection technology, the most mature. Projection screen color restore real bright, color saturation and high light efficiency is very high, LCD projector is used the same wattage light source lamp DLP projector has a higher output of ANSI stream mingguang, currently on the market of high lumens LCD projector to the projector. The disadvantage is the black level performance is not very good, the contrast is generally around 500: 1, projection screen pixel structure can clearly see.
DLP projector technology is reflective projection technology, is now high speed development of projection technology. It's used to make projection image grayscale, image signal noise ratio significantly improved, the image quality and smooth playback stability, particularly in the dynamic video images, smooth, no pixel structure, image, digital image restore real precision. As for costs and the body size considerations, the present most used single-chip DLP projector
DMD chip design, image color reduction than LCD projector poorrelation, vivid colors and bright enough.LCD TV panels in brightness, sharpness, power consumption, relative PDP and other technologies are more advantages, but in color saturation and contrast, and response times are slow. In the color saturation, the current main LCD TV panels can only achieve NTSC70 ~ 80% level, and CRT TV, plasma TV can reach NTSC90%. "NTSC color than" direct effect, that is, the level of restore colors are vivid and beautiful. In order to improve that level, Samsung, LG, brotherhood, LCD TV Panel manufacturers are taking new cold cathode lamp or LED backlight, with more sophisticated color filter (CF), significantly increasing the current LCD TV color saturation, two or three years is expected to reach 90%.
LCD TV contrast ratio of 800: 1 now, because of backlight always on, in the dark cannot do all black, makes the screen darker parts of the hierarchy are not very good, it is expected that in 2007 the brightness by reducing black will achieve 1000: 1 contrast ratio. While the LCD TV Panel was more vulnerable Visual angle has passed such as IPS, MVA, FFS-width perspective technologies improve, basic can to 170 degrees.
Screen size: space large projection screen is as big as in home theater, "shadow" effect should be placed in the first place. Already start projector movie enthusiasts proudly declared: space, projection screen, big. Home Theater's main purpose is to be as cinema-like big-screen moved back home, so you can enjoy the family free to combine theater Visual impact. In this way, the projector has more advantages. Although the large-screen plasma and LCD flat panel TV can achieve 40 to 50-inch screen, but with the projector easily achieve 100 to 150 inch was also very big gap, the 100-inch flat-panel TV is said to have production, but the cost is too high, difficult to enter the home.
Projectors and television sets (including LCD TVs and plasma TVs, etc.) of the maximum difference is that the projector is able to provide TV right now is unable to provide the big picture, for watching the World Cup and the upcoming Olympic Games, stimulating, exciting sports program, as long as space enough, of course, the larger the screen look more interesting, call N friends back home, open the beer, the open-projectors, all promising to the wall, because the whole wall is your screen.
HD easy: LCD TV more popular, in fact, used to watch TV or movies display devices, development trends, of course, is in control of costs, the more clear, the better. From resolution and contrast, and other indicators, projectors, LCD TVs and plasma TVs have been able to achieve a more clear. Projector to achieve a high-definition 1080P effect can only effect, but the price is not too close to the people, in a million, and now the mainstream is 720P. 07 years later launched LCD TVs, basically meet high definition requirements. But now the domestic definition of the industry chain is also under construction, film sources, problems will not go so far as to make the HD can easily gain access to the ordinary family.
The projector has not spread to the household and its use of convenience. After all, the projector unit is not on television, you also need and projection screen match the TV box. And LCD TV's operation is simple and so many that they use for decades, both convenience and simple for both a long way to go, but for 80 young people, after such operation control is their enjoyments, provided that the home is no people and kids, own two person is the most romantic of the world, if they are not at home, no one would use the embarrassing situation.
Price: projector most size price performance advantages of mainstream midrange pure household projector price is RMB, low-end entry of pure household projector has a thousand-dollar level of the machine. And television, the mainstream of flat-panel TV 37 and 42-inch screen size of the product, the low end of the night Crystal TV also has exceeded 10 million-mark, particularly in the domestic brands of flat-panel TV relative ratio of foreign brands. In addition, LCD TV and plasma TV also has a comparison, an idea is "42 inch above including the 42-inch plasma screen, select, and 42-inch below please select LCD TVs", that is a price ratio of factors to consider. LCD TV if big screen than plasma TV expensive.
Recently I found on the market: Hisense LCD TV 46 inch TLM4628LF downpayment 14699, 52-inch mainstream performance-Sony LCD TV KLV-52W300A downpayment 32990, basically more than 52 inch LCD TV prices are more than 3 million. In flat-panel TV is getting popular full HD products, as most high-end display devices that are currently full HD projector is what price? 07 autumn, in high-definition video camera, HD LCD Plasma TV, full HD digital products are introduced. As the top-level Visual product theater class 1080p home projector also began to mass market, but its price is also have diving. "11" on the eve of the BenQ W9000 1080p specifications and auto code HD80 has arrived to Beijing, 3 million $ refresh the current full HD movie projector price records. At the same time, international market prices also have a low cinema projector. Represents the top-level Visual effects of 1080p home projector price listing marks full HD projection times from our life is getting closer. The projector can be said is by far the most dominant with size price ratio of the display device. Many of the large exhibition hall or concert will provide with full HD projector for oversize images of hundreds of inches, so as to allow more visitors to appreciate the programme content. This price performance on the LCD TV is a powerful challenge opponents.
Market
Training and operational simplicity is the future of home projector overall price comparison has been getting closer and closer, just a feature characteristic for this setups, PK, who is the final winner, yet not jump to conclusions, this product is, after all, each turnip cabbage love thing, is not incompatible. But to be sure the projector to replace already occupying TV in the living room for decades, especially recently suffered in hot pursuit of the LCD TV market, or the need for a certain period of time, present the projector just took little part of the market, its ability to seize the middle of the living room market, there are many things to handle, regardless of how long lamp life, which first point is to cultivate the market.Sony monitor company FPJ merchandise planning course in small Simco Hiroshi Director says: "projector price per year drop 20 ~ 30%, as a business are not optimistic". Slim CRT TV as an alternative to, future market size estimates for each year in more than 1 billion. While the projector is in the "currently only movie enthusiasts purchase desire be mobilized. In the future to continue to expand the market, it is necessary to introduce new products, as well as the proposed new scheme ".
In addition, using a projector to view images, pull down the room darkening curtains, and lower the screen this "ceremony". There is also its installation debugging mundane, housing space size comparison of elegant, complex, and a series of objective factors that affect the popularity of home projector. Many industry sales experts said: "If you can experience the effect of realistic Visual impact of a movie, I think many people will buy", but currently have this experience the environment of a small electrical appliances shop. It is not difficult to see that home projector market in the future also depends on the market and operational simplicity of universal application.
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