Wednesday, December 22, 2010

Mobile TV standards: three network integration and obstacle

IPTV and TV only to swallow the four licences, Telecom sat my heels, this overly slanted industrial policy also public opinion in the industry, now the cell phone standards became the focus of contention for both sides. Radio and television official promulgation of China Mobile Multimedia Broadcasting (hereinafter referred to as CMMB, commonly known as mobile TV industry standard) and unilaterally declared that mobile TV standards in the core parts of transport technology is essential to determine the use of radio and television system independent standards STiMi, the standard will be from 1 November of this year. To this end, the Ministry to respond immediately, in the area of national standards for mobile TV has no formal "oven".  Even if the last standards for radio and television standard isn't binding. For mobile TV industry, standard issue is not resolved, the entire market has no dependencies.  From specific sense, the national standard with who, who planted a tree, so that the telecommunications and broadcasting for mobile TV standards, reasonable. Mobile phone to watch TV, Telecom and broadcasting from 2004 started warming up, then there is a lot of big hair and not debt.  As everyone knows, the constraints of mobile TV at numerous bottlenecks, such as before the enemy, fees, Terminal, bandwidth, battery, standard content, and so on, are hard to break, the problem is not resolved, the mobile phone to watch TV can only be a good singing the tune and quandary. At that time, the operators of large fries, fries, information industry teleinfo Albaraka groggy, Deputy Director, made it clear that the development of mobile TV is at a very early stage, but also far short growth period and maturity.  From then until now, has had over the past three years, and then look at the mobile TV market, how is the current development? other aside, the standard bottlenecks are still alive. Standard, there's a tremendous flow of interest around the globe, people set technical barriers are common. Europe, Japan and many other countries compete for the DTV standard, ancient, Europe fully popularize DVB-H (digital video broadcasting-handheld) standard, and the United Kingdom and the other to engage in a set, the introduction of mobile TV based DVB-H business services, in addition, six television network with operations in Japan, a cell phone to send high quality TV images of the digital television standard, the standard from March 2006.  In fact, at present, no formation of unified mobile TV standards. In our country, to participate in the development of mobile TV standard is very powerful lineup, including China Mobile, China Unicom, China Central television, China national radio, UT Starcom, huaqi information, ZTE, nearly 40 establishments and enterprises, under the broadcasting and telecommunications in the two groups.  In fact, mobile telecom operators launched their own led mobile TV business system, Beijing radio and TV based on own led T-DMB standard mobile TV has 6 September itinerate. Experts believe that standards have their own advantages, there is no contradiction between each other, and can complement, in the future in a very long period of time, these standards will also have a separate market.  The Ministry also hold the same attitude, even though the last standards determine the standard for broadcast television, no binding, the key is the market which standard commercial quantities greater in number, the more likely there will be multiple operators, multiple standards coexistence mode. From the amalgamation of the three networks, mobile TV is a good opportunity, broadcasting or telecommunications or, if no deny and reject the fusion of the three networks, it should be in the area of mobile TV standards seek unity, work together to build a complete industry chain to create a win-win situation.  If favourable to the disadvantages in respect of resistance, silo, restrictions, is not conducive to the health of hair and the industry, but also to foreign competitors provide opportunity. From mobile TV industry chain, provide content and television, telecommunication network, are not opposites, but complementary. Only sincere cooperation, both sides to achieve three network integration technology system, in order to establish an ideal mobile TV industry chain, thereby promoting management system reform, eventually forming three network convergence, symbiosis and common prosperity.

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