Suddenly, the technical parameters of parse NVD
We all know that for a long time, the international giants monopolized the DVD patents, Chinese DVD manufacturers to sell on the domestic each one will have to pay more than 10 DVD, US patent fees, export patent fee is more than $ 20. Foreign companies are subject to high patent fee for the cost of China's electronic products has increased significantly, in order separated from foreign enterprises control, internal drive enterprises hope to home-grown with their own proprietary next-generation HD drive, one is that we are familiar with EVD, while another is the NVD, in fact, the NVD is also a very early start to develop, but due to delays in the relevant product market, many consumers are not widely understood.
DVD is the drive manufacturers heart pain
NVD production best dates back to some years ago, Hitachi, Panasonic and other six technology vendors to domestic DVD manufacturers came "ultimatum" period, in the DVD patent storm had losses of Chinese enterprises, domestic enterprises began a secret plan to set up an initiative to replace the DVD technology of the new standard Union, seeking to network video media technology occupies a leading position. Finally, domestic enterprises decided to develop Web-based video on demand technology NVD, this new NVD product seen network era DVD alternative products. At that time, this standard has not yet introduced the technical Alliance, has attracted many famous domestic household electrical appliance enterprises, research and development work was started at the end of 2004, after nearly two years of development, this new technology was developed, its products at this year's October 6th China International exhibition on electrical and mechanical products.
NVD (Next-generation Versatile Disc), as our next-generation high-definition video disc machine of red light, the oldest is led by Wuhan optical Valley in Wuhan high-tech, State-owned investment Corporation, Wuhan photoelectricity natioanl lab, Chinese Academy of Sciences, Shanghai Institute of optics and fine mechanics, CD and application Research Center, Tsinghua University, the National Research Center for the disc in the optical storage technology's top research and development units jointly developed. The world's first NVD CD was born in November last year, the NVD industrial prototype developed in July this year, NVD product is expected to enter the market at the end of the year. It is expected that NVD drive listed, from top to bottom, the price at $ NVD CD price 10 Yuan, is the Blu-ray disc one-tenth of the price.
Next-generation high-definition video disc machine red light on the NVD, appearance and general use of DVD, CD and DVD discs NVD as great, but the NVD disc capacity is 3 x DVD CD, reached 12G, clarity is also 4 times DVD, 1080i high-definition 1920 ×, playing a double-sided disc can store NVD 150 minutes of high-definition movies, NVD has encryption anti-theft technology, be backward compatible with DVD, VCD, CD. NVD is no longer used DVD physical format, instead of using audio and video codec options, including disc, servo, optical top technology, 49 proprietary core technology for patent.
It was also explained the NVD is n (net) + V (vedio) + D (disc), it is also very image, fully demonstrated the NVD in functional features, upcoming network download, video recording and playback of the three major functions are combined into one drive, you can directly through the purchase of high-definition video discs, network download play, mobile storage, and disc burning, and other ways to watch high-definition television programmes. Internet via TV download NVD, even support resuming, copy to copy the unique capabilities, such as computer, by extension, the NVD also plug the camera, as door monitoring terminal, etc. NVD also has developed a high-definition navigation system and copyright protection technology, support family network multimedia sharing, while supporting USB digital device's Internet sharing.
Uncertainty, market prospects dismal
NVD at the 6th China international trade fair for mechanical and electrical products debut later on, there is more than 10 domestic DVD player manufacturer, to the NVD project implementation units expressed the hope that cooperation. Internal DVD drive enterprises patent fees under the weight of the NVD appearance they brought a new dawn, the Ministry of information industry, China is the world's biggest DVD producing countries, the annual output of more than 100 million units, representing 80 percent of global output, but each year to pay patent fees abroad amounted to 30 billion RMB, than the national DVD production enterprises profit sum higher than 4 to 5 times, so the more NVD affected by internal drive enterprises in the country's development potential is very high, plus the NVD prices far below the Blu-ray DVD and HD DVD, also in the domestic consumers ' tastes.
Although the NVD will be the support of domestic enterprises and consumers agree that possibility, but there are other aspects, the market prospect is not optimistic. And EVD, NVD's biggest problem is still the domestic ones, and RTHK film and television companies, support is not a difficult task, but it is very difficult to get countries
Foreign film companies, especially Hollywood movie companies. As a next-generation HD drive, family HD video signal sources and have numerous, rich and comprehensive film sources, will be directly related to the NVD future destiny, DVD is welcomed by people have so many blockbuster movie, with all major film behind the global company's championed are inseparable. The current global major film companies are HD DVD and Blu-ray DVD camp wavering between, the possibility of supporting the NVD is minimal, lost their support, the NVD will be difficult to obtain the favor of consumers.NVD exactly how far?
For foreign film companies on NVD support also has a way out, is able to open international markets, foreign consumers. But this is to do it is very difficult, owing to the NVD in technology and patents are China owns independent intellectual property rights, this is the nightmare of foreign enterprises, to Chinese enterprises to pay patent fees, as they are in any case cannot be accepted. Take a look at the Blu-ray camp for Sony, Panasonic, Philips, pioneer, Hitachi, Samsung, and then look at the HD DVD camp by Toshiba, NEC, SANYO Electric, Microsoft, Intel, by virtue of Memory-Tech, their strength, prevent the NVD overseas market expansion and what is not.
The major effort focused on the domestic market, the development of the NVD is a double-edged sword. In the short term, as China's own products, advanced technology, reasonable price, plus local advantage, NVD marketing and convince the domestic consumer is not difficult to open domestic market can get huge returns, while promoting the domestic industry development and technological progress, but in the long term, not open to foreign markets, it is difficult to focus in the future ones, eventually eliminated by the market. Preemption HDTV market opportunities does not mean that you can control the overall situation, not to mention the current situation, the EVD previously SVCD and CVD failed lessons is now, after all, technology is the market, and not all.
Perhaps the rumor, the conversion of a breakthrough
From EVD to HDV, HVD, then to the NVD, China HD drive technology and not lacking, but why hasn't been able to make a difference in the international market, and even some in the domestic market will not be able to render, why is that? "some people say that this is a technical defect, but I think the technology is not all, have to admit that EVD, HDV, HVD technically indeed slightly behind foreign HD DVD and Blu-ray DVD, for instance the CD capacity EVD is too small to meet future demand for high-definition movie and NVD now CD capacity has reached 12G, and HD DVD 15G has more or less the same, plus the price of only $ 10, I would like to either on domestic or foreign consumers, may be more attractive.
Different products have different fit crowd, like flat-panel TV LCD, plasma, rear projection, who have their own shortcomings, but also has its own advantages. Therefore, the author believes the current domestic HD drive and should not be limited to technical and Blu-ray, HD DVD and hitting, but should play to our strengths, so he's attacking enemy's short play in price, compatibility, and other strong, or the change of thinking, maybe the future of the NVD will be light.
If you can put the NVD HDMI network media player functionality, perhaps more outlet
At present domestic HD drive is the main goal at Blu-ray DVD and HD DVD, just noticed a more technical level, but ignore their own advantages, the ones who lack the support of foreign TV companies, but you can surf the net in the NVD Internet, there is a wide range of high-definition video files, can be a piece of original sources, and these are Blu-ray and HD DVD capability. The author of it, instead of competing for the future of HD drive position, it is better to put the NVD positioning as a network play, HD drive, file storage and integrated player, joined in on the Internet, common high-definition video file encoding support, HD player and HD drive features into one, which greatly increased the HDTV film sources sources can also be used as the file storage of the NVD, cheap discs play dominant also fully. So not only will NVD and Blu-ray, HD DVD differentiate also fill the high-definition video on the Internet is not a good use of white space, the market prospects for the wider.
NVD as one of the new generation of video CD is the first in the core technologies with independent intellectual property rights of CD standard, the optical storage industry in our country from the "made in China" to "Chinese creation" leap, but this is just ahead of a first step, market challenges is the real challenges that face foreign HD drive aggressive campaign should play to their own advantage, based on the market.
No comments:
Post a Comment