Japan Panasonic recently announced, the group will be from October 1, formally the original "Panasonic (Matsushita)" name change "Matsushita (Panasonic)," but its globally the sales of products will also be consolidated with "Panasonic" brand identity. In the Japan National Press Conference, the Director of the large incumbent Panasonic recognises this news was announced. From 1 October to "Panasonic (Matsushita)" since its inception has been the use of company name from the stage of history, in Japan domestic petroleum spirit, residential equipment and other products used on nearly 80 years of "National" brand also will exit the market. At the same time, the group named "Panasonic (Matsushita)" and "National" companies and enterprises will be changed to "Panasonic".
This name also makes Panasonic company thoroughly completed the global plan, actually was back in early 2005, Matsushita started gradually from North America to its subsidiaries to changed its name, followed by Europe, Asia, Africa, Australia, Oceania and South America have been renamed, only Japan domestic Panasonic Corporation and subsidiaries adopted the "Panasonic (Matsushita)" and the related child brand, this name from the founders of Matsushita's own surname, Matsushita as Panasonic's founder has been well-known for Japan and widely respected. But Mr Ohtsubo, Panasonic in usher set up 90 anniversary, make the change of company name and unified brand decisions is to strengthen the brand competitiveness, enhance the brand value, enhanced staff cohesion, all brands and human resources integration, to become a truly international conglomerates.
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