Mobile TV industry stars, will consist of an existing industry manufacturers play, while the terrestrial broadcasting operators because transmission characteristics, is expected to emerge from the satellite and cable TV operators, as mobile TV key operating roles. However, as mobile TV to cell phones for the end product, so that holding the majority of mobile users of the telecommunications industry, becoming a new mobile TV has four important role, the original in a key position of terrestrial broadcasting operators but faced unfavorable.
Terrestrial broadcasting operators still wishes to extend production and broadcasting of sensory integration management
Broadcast mobile television use terrestrial broadcasting, satellite and terrestrial broadcasting are wireless transmission, satellite signals from outer space back to the surface is very faint and difficult to refraction or penetrating shelter to receive only a straight line, but the user is located in the large indoor opportunities, satellites and use among difficult no other shelter barrier, therefore, the satellite for mobile TV transmission mode, you need to overcome many received on technical issues, this is why the majority of mobile TV standard in terrestrial broadcasting to transmission mode. In this scenario, the terrestrial broadcasting transmission technology for terrestrial broadcasting operators, than cable TV or satellite TV operators better suited for playing mobile TV operators.
Terrestrial broadcasting operators prefer free mobile TV, mainly because of the last ground radio and TV mode is the responsibility of the Government responsible for wireless TV content production and in the preceding paragraph, such as the operation of broadcast mobile TV-production premium trading, industry must increase the new role is responsible for operating, consolidating various wireless television programmes, radio television will become pure content providers, and cannot be blocked by other content providers, such as cable TV channels, access to mobile TV industry. Therefore, the billing model for mobile television will be deprecated terrestrial broadcasting operators.
The telecommunications industry, as the mobile TV as important new source of revenue
The telecom industry's perspective, the mobile TV like other phone features, such as ring tone downloads, MP3, etc, will be able to increase the user fee, otherwise also to stimulate other service revenues. However, because almost all people have the experience of watching TV, compared to other services to young people as 3G major consumer groups, mobile TV more easily break the ethnic boundaries, so mobile TV services into numerous 3G service, most attention focus.
But what is the mobile TV service or through 3G, Telecom broadcast networks have different considerations. 3 g network home built to provide greater bandwidth, the telecom industry to put more services and benefits, since the initial bandwidth GLUT, the telecom industry will be to launch mobile TV 3G platform. However, because the video is taking up too much bandwidth, when too many users make use of 3 g network to watch mobile TV, the network traffic caused by and affect call quality. United Kingdom city transfer company Analysys in October 2005, expressed in the study, 2007 just 40 per user per day watching the 8-minute video, 3 g network will be inadequate.
Broadcast mobile TV will not occupy 3G bandwidth for comparison with users of mobile TV services. But in the operating mode is not yet mature, the adoption of broadcast mobile TV may cause users to watch TV, to reduce the use of other services, telecommunications, 3G against losses. Therefore, the telecommunications industry, who will initially be provided using 3G first mobile TV, on the one hand, improve the 3 g network usage, on the one hand developing mobile TV user base, after broadcast mobile TV import.
Mobile phone manufacturers to push mobile is the only carrier
Mobile TV is not necessary to do as a carrier for mobile phone, so if you move the TV-free receiving development, any handheld products can receive mobile TV, TV mobile phone sales. On the contrary, such as mobile TV with pay TV, handheld products to mobile back-end services the most mature and therefore most suitable for import into mobile TV, the consumer can through new TV mobile phone to watch mobile television, mobile phone manufacturers will also have larger profit opportunities. Therefore, the cell phone manufacturers will tend to use billing model for mobile television.
Existing cell phone manufacturer Nokia's most active, its current leading DVB-H standards and support the global broadcast most DVB-H, the main objective in addition to understanding consumer demand for mobile TV and preferences, but also by mobile TV integration Telecom Services billing mode become viable, even mainstream mobile television services.
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