Thursday, December 23, 2010

SED TV's ability to catch Olympic bus doubtful?

Because of the SED (Surface-conduction-Electron-emitter Display) in principle and traditional cathode ray tube (CRT), similar to the use of electronic forms to radiation striking fluorescent light. SED electron emitters (electron emitter) is equivalent to the CRT in the electron gun, so that each pixel has three mini gun, corresponding pixel point 3 color, RGB can be maintain excellent brightness, color reproducibility, the advantage of a wide angle. And SED and alternative to CRT, SED not only has the characteristics of high resolution, picture quality is also better, including animation, reaction speed, high contrast, rich levels, as well as the advantages of low power consumption, SED does not need to offset the electron beam, so you can realize ideal wall mount the TV.

2004: Canon (Canon) and Toshiba (Toshiba) founded SED Corporation, target for 2005 onwards Canon Bellmare cause began to produce and market in 2006, the monthly production capacity for 3000; 2007 is Toshiba original production CRT TV's Himeji factory official production market.

However, in March 2006, Canon and Toshiba announced, originally scheduled for June 2006 SED TV listing will be deferred until the fourth quarter of 2007. The companies indicated that, because the production costs have not yet reached SED reasonable State, SED TV's advantage for more than 50-inch large-size models, if less than 50 inches to the following types of costs are too high, however, even if more than 50 inches, SED TV is still higher than the estimated price of LCD TVs, plasma TVs. It is not yet ready to perfect the SED TV should not be easily put into battle the fierce battle of flat-screen TV.

Canon and Toshiba at CEATEC JAPAN 2005 2005 show 36 inch SED TV at a resolution of 1280 * 768, brightness: 420 ~ 430 lumens and a contrast ratio of 10 million anechoic chamber: 1. CEATEC JAPAN 2006 2006 increased by 36 inches to 55 inches SED TV, resolution to 1920 * 1080, 450 lumens brightness, and contrast to 5 million anechoic chamber: 1, 1ms reaction speed. The two companies also indicated that, due to the sharp (Sharp) to the exhibition has been published 4K * 2K ultra-high resolution 64 inch LCD Panel, Canon and Toshiba's future will be towards 4K * 2 k ultra-high resolution SED TV development.

To catch up with the 2008 Beijing Olympics will lift the FPD TV replacement craze, Canon and Toshiba 2006 ~ 2008 year, 3 years at Bellmare and Himeji factory investment 1800 billion yen. Scheduled to begin in July 2007 production 55 inches, SED panels, in the fourth quarter sales SED TV. At the beginning of 2008 in Himeji factory official production SED panels.

However, application of SED, if not in mass production technology breakthrough with cost control, will not be able to reach the mass production and expanding the market objectives. Because SED TV if it has failed to reduce costs, and will not be able to attract consumers. However, in order to catch up with the 2008 Olympic Games on the FPD TV replacement demand, SED, limited to how to reduce costs, it should be seen.

My view: 2008 LCD TV challenge 8000 million units, plasma TV challenge 1800 million development, SED TV until the end of 2007 before entering the production phase, the establishment year 2010 before shipment 250 million to 300 million units of production scale, the obvious need to follow routes, not mass production will lead to cost reduction pace SED than LCD, PDP, production equipment and important components to internal self-made, for Canon will also be a big challenge.

Most likely developments, SED because important production equipment and parts in Canon and Toshiba internal production, so it is difficult to expand the overall scale of production, cost reduction cannot catch up with the rapid increase in production capacity and conducting process revolution of LCD, PDP camp, although the future of ' the complete products ' quality is outstanding, but only to the relative amounts of refined form of sales, then you may like the automobile industry in advanced sports car, break the annual sales volume of 100 million units will be the first threshold. Toshiba investment Flash memory 5000 billion yen and not soft, but on the investment of 18 million in SED, should be well thought.

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