Toshiba HD DVD back Blu-ray! flagship cheap brand plastic!

HD DVD's counterattack in China. In the pioneer and Sony-branded Blu-ray DVD player prices to enter the Chinese market, the leading enterprise of Toshiba HD DVD is brewing its strategy in China high-definition. Recently Toshiba China Tencent technology revealed that HD DVD will play cheap brand.

The middle of this month in the United States to Toshiba HD DVD player price dropped 40%-50% off the regular price of $ 399 after adjustment of the player the price of $ 149 (amounting to approximately $ 1095), does not limit the external supply. In compared to Sony's Blu-ray market in China DVD player price to $ 4990, Sony said that a longer period of time without price plan.

HD DVD should have low price

For the contrast, Toshiba, party officials said the Tencent technology days ago, Toshiba's substantial price is justified, it cannot be construed to preempt the market behavior. HD DVD and Blu-ray on in principle have a large difference between the cost is significantly lower than the Blu-ray disc player.

However Toshiba yet in China to launch HD DVD products. 29 d, Toshiba charge in an interview that Tencent technology, Toshiba will release HD DVD products fully consider consumer requirements.

Toshiba, HD DVD high inherited the DVD's strengths, on the one hand maximally cater to the interests of the producers, by not input can easily transition from the existing DVD to HD DVD, on the other hand, can also greatly reduce drive and disc sales prices, best meet market and consumer demand.

Others added that HD DVD with high speed, large capacity, low cost, high-quality, high tone, a variety of function interchange, and exchange of existing DVD, a high level of copyright protection technology advantages of the five aspects. But the cost and will have a larger change.

Previous domestic DVD player manufacturers Amoi said that strength is HD-DVD standards. Amoi, HD DVD standard is more open, market timing and dramatic economic effect, very conducive to the HD DVD standard promotion and popularization and earlier to give consumers a better audio experience. More importantly HD-DVD and existing DVD production systems there are a lot of consistency, while Blu-ray DVD is and is not compatible with the existing system, the need for manufacturers to update the device, costs will be relatively high.

However due to the unrest in Amoi 07 business, the company plans to HD DVD is temporarily stranded.

But as the leading enterprise of HD DVD, Toshiba on the standard promotion has been in surplus. Toshiba said, from the spring 2006 in Japan, North American market inputs, development is very smooth, recently, in Asia, Hong Kong, Singapore also has sales, HD DVD will pass the above characteristics, advantages, and continue to strengthen sales.

In the North American market, Toshiba has invested nearly $ 3 million, in Sunday's American football finals "Super Bowl" on reservation for 30 seconds of advertising time. Use this to promote its price HD-DVD player product.

As HD DVD another leading enterprise, Microsoft also to promote the game loaded HD-DVD player Xbox 360 as the standard support. 2007 Microsoft sold a total of 450 million Xbox 360, is almost a configuration of PS3 games Blu-ray player.

Toshiba standard running out of China

In Blu-ray and HD DVD media campaign, greatly China next generation HD DVD specification CH DVD also is actively promoting the commercialization of migration

Line.

Deputy Director of the China Research Center of the disc, CH DVD project main responsible luda said that at present CH-DVD remains step-by-step forward forward, this year's listing of the month may have not changed. And CH DVD listing for HD DVD in China's development is also a great promotion.

Previously had insider, as CH DVD standards participant Toshiba, Microsoft, is to promote HD DVD and the integration of domestic standards.

According to the DVD industry people EVD Union Secretary General Zhang full disclosure, in the Union (CH DVD) Conference on CH-DVD prototype is false. At that time, the show's five Chinese edition HD-DVD (CH-DVD) prototype is Toshiba production HD-DVD drive for a shell. On this DVD Alliance CH did not respond.

Toshiba to provide a copy of the material displayed, CH DVD and HD DVD's difference is that in addition to the physical format, change the navigation system and introduction of China's independent intellectual property rights of Chinese audio and video standards (AVS). CH DVD will help China's intellectual property rights protection, and development of the industry, coupled with the existing DVD of interchangeability and transferring of low cost and anti-piracy features that will allow consumers to see more high definition films. While Toshiba is also an important member of the Union. (Text/Wang Yan-bin)

About HD DVD

HD DVD was in November 2003, in more than 220 companies participate in the DVD world standards bodies "DVD Forum" was officially approved as a "next-generation DVD". HD DVD is a large-capacity DVD's next generation of world standards. As a result, HD DVD by these enterprises plus CD, parts, and content licensors enterprises to promote the project.