The world famous brands of speeding up expanding Chinese audio market

China audio industry into a downturn has a full two years, the United Kingdom of Bo, world-class sound brand choice at this time on a large scale in the city. Yesterday, five star appliance with audio manufacturers published "2006 China sound industry trends" report reveals one of the reasons: in 2006, China audio market capacity will reach 500 billion, audio products gradually warmed up, a color TV, air conditioning and other products, the Chinese family in particular urban family focused consumer household appliance products.

500 brand 5 year eliminated 80%

Five star appliance produce report shows that after years of market competition and development, China's audio market rational. First of all, sound industry consolidation continues to accelerate: audiovisual production industry in 2004, 2005 years great changes have occurred. 2000 years ago, the sound industry nationwide than 500 brand, after several years of channel integration and brand competition on the market, currently only 20% have a certain influence and scale of the brand.

East China has nearly 140 million audio market capacity

Five star electric sound Manager Li Jianzhong told reporters that the survey shows that Chinese city family phonograph and home theater's own rate of less than 20%, only 4% in rural areas, while in Europe and the United States has high penetration rate stereo up to 75%. With the improvement of living standard, the living area of increasing and improving the quality of life, residents on audio products will increasingly demand. It is expected that our audio market capacity will be over 500 million, of which, in the East of the most expensive, with nearly 140 billion market capacity, especially in Jiangsu, Zhejiang, Shandong provinces, high-end audio market best.

Most families to buy 2000-5000 Yuan's audio

Li Jianzhong, compare sales data or you can find world-class audio brand accelerated expansion of the Chinese market, 2005 audio products ' price ratio in 2003 increased by 20%, including high-end audio sales weighting 65.7%. Based on market feedback information questionnaire, 2006 65.7% of households expected to purchase audio price $ 2000-5000, audio features, appearance, the level of technology and performance, purchase services become concerned about the HotSpot.