Before the advent of cast-on-chip 1080P digital television penetration difficult

View all high definition digital television will be launched, as well as Blu-ray DVD, HD-DVD, peripheral products growing popularity, high definition (HD) display equipment demand will also emerge, LCD TVs, plasma TVs, rear projection television 1080P HDTV models to introduce, actively expand home entertainment market projector its 1080P resolution chips also available. TI (Texas Instruments; TI) has also announced its 1080P DLP chip, scheduled for volume production in 2006, before the vote products also 1080P would be in the second quarter of 2006. At the same time, next year, including BenQ and Samsung, Mitsubishi, sharp, etc. 15 manufacturers, will be featuring Texas Instruments chip 1080p products a new round of high definition products Chase competition.

Joan DLP Asia Business Director Berry (Eric Braddom) that have 1080 resolution will be digital TV wave of the next wave. Current United States major TV networks have started to broadcast the most high definition 1080i signals; and China will start in 2008, the most high definition broadcast 1080i signals, along with Blu-ray DVD (Blu-ray DVD) and the rapid development of HD-DVD products, will lead the global video game industry and film industry towards a 1080P HDTV.

TI 70-inch 1080P DLP rear projection television

Auto code (Optoma) Asia Raymond Bentley said, now the market has seen 1080P projector, but the price is too high, do not have market; at the end of 2005 auto code will launch price 720 p projectors, will be now 4 million fell to 2 million. 2006 chip DLP 1080P, formal production 1080P will replace the present status of 720P high-end projectors, the price will be locked in 3-5 million.

Seiko Epson (Seiko Epson) imaging instrument Division VI SR. Business Development Minister Suzuki SI (Suzuki Akira), Epson 1080P Panel has quantitatively, but now used for rear projection TV, as regards the use of the former investment products because the price is too high, Epson has launched 1080P projector yet. Along with the surrounding environment of maturing HD, Epson will also launch the product as soon as possible.

Many factors led to the slow process of digital TV in China

I understand that: 1080p (progressive) refers to a screen is to 1080 lines of horizontal line by line-scan mode complete, in contrast to 1080i (interlaced) interlaced scanning mode, the former performance better than the latter. But now the mainstream projector resolution 720p, 1080p or 1080i exceed many, it has also become a digital TV high definition signal standards.

As noted above, digital TV, one of the function is the high definition content. Compared to other countries such as Europe, the United States, Japan, China, Taiwan, China digital TV process slow, difficult: one network integration difficult; second, the internal power shortage.

Network integration difficult, difficult to apply administrative means forcibly incorporated into the local distribution network, the interests of local radio and television, buying. Even if integration is to empty its shape, because internal motivation, consolidation edge hard to play.

Internal power shortage. SARFT's leadership has on several occasions stressed repeatedly change the digital time, is the future of radio is the most important, is the top priority is the pioneering radio and TV, but these people optomist in radio, internal. Because radio and television system or cause system, "a little" mentality prevails. In particular, grassroots distribution network operators who, as the broadcasting industry in the "best", they really lack then venture. In their view, digital is better, can benefit from, but I'm in the seat, maybe just stay 3 to 5 years, why should we suffer involvement go to others to do the "wedding"? these are psychological sense also comes from the broadcasting industry natural monopoly business nature, because the people responsible for the dissemination of party and State policy and the opinion of the task, in certain respects, radio and television industry by the State protection and support, which is exactly why so many years in the telecommunications industry, IT industry by leaps and bounds, and with each passing day, the broadcasting industry has maintained the old structure and change old habits, poor but also safe and sound.

But I also think that the following two points at the same time impede the development of digital TV in China:

1. the development of digital TV has no content must not, without the content alone. Analog TV has an advertising revenue supported and pay-TV is unable to locate users willing to pay for it.

2. simply rely on the set-top box will not be able to promote the development of digital television. The rest of the world experience shows that the set-top boxes are presented to the receiving terminal, and the user will not be used as a product for sale. Because the set-top box technology threshold is not high, if the market response is good, the price war will meet, and ultimately cause the entire industry is in dire straits.