Åœ — äº¬æ — December 14, message, Media Entertainment Group Viacom (Viacom Inc.) Of MTV Networks company Tuesday said that will work with Microsoft to develop online music service, it is expected that the new service launch early next year.
MTV Networks and Microsoft's online music collaboration project code-named URGE that the service will be integrated into Microsoft's latest version of Windows Media Player, providing approximately 200 million for the first single of the subscription package services, and provide online music services in the form of broadcasting.
Bilateral cooperation Division, Microsoft is responsible for the technical development and support the URGE, and MTV Networks responsible for operations, for URGE service prices, MTV Networks company CTO Jason-sea silk O'Hearn (Jason Hirschhorn) unwilling to disclose details, but he indicates that the user can enjoy downloads, subscriptions, or to track the download to a portable music player, and other services. At present, online music services, the price is generally single of 99 cents, monthly subscription fee of approximately $ 5-15.
Microsoft's current version of media player with MusicNow and Napste, etc. several music service links, a few months ago Microsoft intends to launch your own online subscription service, but because the record's copyright negotiations failed finally abandoned, Microsoft did not disclose the reasons for the failure of the negotiations. Prior to this, Microsoft has provided through its MSN music download service Web site.
Research bodies Jupiter Research Vice President, Michael-Kato Berg (Michael Gartenberg) that URGE service and Apple Mac computer or iPod digital music players are not compatible, for MTV Network services is a challenge. He said: "two kinds of services in the user context is most likely there is a conflict, because like MTV music users may have on the iPod is very fascinating. ”
Apple iPod products now has a digital music player market share of 75%, while its iTunes music store service monopolies by nearly 80% of the authorized music download services. But the sea silk O'Hearn has said that the focus of URGE service development is not iPod user groups.
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