The rapid growth of the domestic mini audio market, has become one of the following color TV, air conditioning, DVD player after new consumer appliances. It is understood that, because of the lightweight, multifunctional and sound quality good, the mini audio system is increasingly sought after by fashion consumers. According to the survey, now when you purchase audio mini audio people preferred has accounted for 63 per cent. In 2004, domestic sales of mini audio up to 210 million units sold this year, a conservative estimate up to more than 250 million units, sales of 100 million Yuan.
Mini audio into the new year season approaching, mini hi-fi market entered the sales season, October 2005 and September sales ratio increased by 50 percent, GOME, suning, Yongle, sells the field of mini audio sales also render similar growth. Industry noted that the new year a large number of enterprise customers directly contributed to the sales of the mini audio system; in addition, customers would have a near the end of the purchase of audio products, particularly during the period immediately before a couple of months sales peak will occur. According to an authoritative survey show that China's rapid growth in the market for a mini audio system, 2004 national market mini audio sales reached 210 million sets, a conservative estimate 2005 national mini audio sales up to more than 250 million units, sales will reach $ 10 billion, when preferred purchase audio Hi-Fi crowd has a mini accounted for 63 per cent. According to professionals, mini audio is actually a fever in front of the bench equipment appears, but this time a video to a "mini" identity resurgence, already face a new, tabbed tape into a CD and MD, shape and colour on the break with tradition, a breakthrough in occupies space, operating complex large audio equipment limitations, mini machine handy, simple operation, thus gaining the favor of consumers. In addition, with color TV, VCD, DVD, and massive price cuts, mini Stereo has gradually entered the popular stage. Domestic brands counterattack foreign brands with expanding markets, various professional audio Enterprise began massive intervention. Recently, Shenzhen 3nod Electronics Co., Ltd. increased domestic audio market investment, the introduction of new products in the market i-speak100 caused quite a stir; almost this synchronization, Shenzhen Maibo company of Van Gogh series also finding in the market; whereas in the field of multimedia sound experience of 12 years of Lansing company, the company has formed the annual production capacity of 280 million set of multimedia audio and home theater's production capacity, the new crystal series combines high-fidelity sound quality Hi-Fi and multimedia products for low prices in the market quite so popular these days. Currently, mini Stereo has formed four camps: the first camp by the veteran Japanese electric appliance giant mountains, Sony, Sanyo, Panasonic, pioneer, JVC, etc; the second camp is domestic DVD player Giants new branch, bubugao, Amoi, Kim Jung; a third camp by the Korean electronics giant Samsung, LG, Daewoo, etc; the fourth camp is born by domestic forces in Lansing, maibo, three NOK, hussard, etc. The first camp of Japanese brands almost carved up the majority of market share. However, in contrast, domestic brands in the market's overall weaker. Reporter recently in GOME, SUNY, and other major home appliance shopping visits found that very few sections of the domestic mini sound placed in inconspicuous corner. Marketing staff told reporters that most of the domestic mini audio imitate some abroad more outdated designs and models, not trendy, the use of audio materials and technologies is lagging behind, the overall quality and foreign brands still have a long way to go. From here, most foreign brands have a long history, the accumulation of a long time already set invisible brand value, but some brands within the relatively short history, but the latter part of the investment market is not enough, even a quality not less than foreign brands, brand awareness is not high, it is difficult to be consumer acceptance. Reporter Zhang Hao Wang majestic related join trainees Hi-Fi market expected warming and increasingly warming mini Stereo Hi-Fi market than are still at a low ebb. According to the audio industry famous planners xingyu sail, Hi-Fi markets is a consumer and consumer preference, and this group is quite limited. These people are going to have considerable economic strength, and secondly on the audio quality is quite high. Hi-Fi audio market has always been a high-end line prices generally more expensive, it is difficult to accept for ordinary people. "For example, the Hong Kong Páez audio company joint Guangzhou famous fever record company graffiti company recently held a music and sound equipment will appreciate, shows several sections of the top-of-the-fever-audio equipment, which the United States one of Wisdom Audio M-75 audio in domestic prices up to 70 million. "While under the 2004-2006 China city home theater market research report on display, Hi-Fi appliances have a rate of only 0.02% visible Hi-Fi big market development space and potential. Some analysts believe that with flat panel TV becoming mainstream, video, as well as audio and video technology convergence of higher and higher will drive the audio development will promote the sound development of the industry, as well as Hi-Fi market warming will also provide an opportunity.
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