Radio and television play Counterstrike against IPTV digital TV official

In 2006, the day before the vernal equinox, a comprehensive response to the call of the digital television.

Prior to this, the industry has emerged in response to the 2006 focus shift to digital TV, and on 20 March, in 2006 radio and TV show (CCBN2006) seminar, Zhang Haitao, Deputy Director of the State speech confirmed this fact, he said: the recent Shanghai, Hunan, Guangdong, Shanxi, Guangxi has been launched to digital TV conversion process, this year's radio and TV system "overriding" task is analog television to digital television conversion.

Radio and TV to the "home front" outside "strengthen" in Ontario

In fact, the number of "die go" back in the national plan for the tenth time write the SARFT's development plans, but are suffering from a variety of objective and subjective factors are not ripe for the development of digital TV in fact from the 2005 began gradually move up. There are third-party statistics show that as of 2004, the national digital television subscribers total not more than 50 million households, while the 2005 year released, add new users to reach 150 million.

But there are also internal expert and TV, said that this is in fact far from television ever want development speed: one to two years to reach 30 million households. Digital TV transition is still lagging behind Telecom IPTV. But he also said that digital TV has recently achieved some development actually and IPTV are inextricably linked.

"IPTV is the digital TV competitors are promoters, it will surely bring media digitization of a new round of revolution. "Dalian daxian network systems co., Ltd. General Manager Wang guodong told reporters. After all

IPTV is already in a monopoly position of radio and television system brings a sense of crisis and powerlessness, the promotion of competition cars.

In response to an obviously aware of the existence of a crisis, and hope in crisis as a driving force to promote digital TV as an opportunity to strongly promote the internal reform and TV. Deputy Director Zhang Haitao laments the State that have recently learned that China Mobile subscriber ARPU of $ 80 to $ 100; China Unicom users of ARPU of $ 60 to $ 100, while radio and TV user's monthly ARPU, only shijiyuan is too low. Analysts said the radio and television have feeling that they need, want to change the status quo.

According to reports, radio and TV internal segmentation of the more serious, large and small operators have more than 300, because now the cable television network investment and television Department, for parts of the party, and therefore the State cannot follow the will of a strong push to convert work around. In addition, because of the "separation" and broadcast, local television stations for a is accelerating "die revolution" work has its own than yours, this is the digital TV promotion plan in place is blocked.

But there was news that broadcasting will be inclined to the policy and financial means to billions of investment firm to promote digital TV conversion, at the same time in the system of adjustment. Zhang Haitao in the report reveal that the broadcasting system and the reform of the system, he said that television and radio will continue to be identified as the main institution, is to strengthen the internal reforms.

Zhang Haitao, in spite of the telecommunications, Internet and television industry was diverting some dissemination strength, but the radio and television are still completely monopolize the resources of the radio and TV content. There are experts claim that radio and TV have the advantage of the network to the home, as the technology of constant innovation and development, there are radio and television.

The "noble ones" not only "TV"

Zhang Haitao said that radio and television and the Internet, the telecommunications industry is in a great fusion, the era of convergence, however, radio and TV technology behind, still in the era of analog technology, digital is the basis for the development of radio and television, and is also the most important task of radio and television. He also said China informatization is not possible to rely on the computer.

And 2005 compared to CCBN, we can clearly feel that this year's radio and television sector in the development of digital TV technologies, a series of end-to-end solutions, are more suitable for the actual operation of radio and TV sector. At the same time, in digital interactive television solutions increasingly integrates voice, data, video as one of the communications transmitted to Cable cable-based "cable television network" increasingly has a "triple play" features.

In technological innovation, with a return function in set-top boxes have been popular, makes up for digital television in the interactive aspects of congenital deficiencies; Secondly, DTV and IPTV integration of dual-mode STB more widely sought after. These new set-top boxes have Internet email, news, online games and even instant messaging functionality for local radio and television carry out interactive business has opened up more ideas. While exhibitors of both radio and TV manufacturers or Telecom manufacturers without exception the convergence of voice, data and video services and end-to-end for HFC and other broadcast television network solutions as the "killer app" in order to win the favor of broadcasting investor. "As Internet TV" has become the exhibition of a wind vane.

In addition, satellite TV, mobile TV and mobile TV and digital new media's rise has also become the exhibition looks at the point of maximum. It also further intensified and Telecom heavy competition.

Currently, suitable for digital television signal transmission there are five main ways: cable television (through the traditional Cable cable), IPTV (via twisted pair) and terrestrial digital broadcasting (e.g. bus on TV), satellite TV and mobile TV. One of several ways. Overall, cable TV has inherited the analog TV user's vast resources, and grasp the content source, the most likely to be able to work with a longer length of telecommunication network of the "comprehensive information service network." Other satellite TV and mobile TV will strengthen the broadcasting in traditional areas and the advantages of the new extension fields.

Some experts noted that cable television is also exist many weaknesses, such as billing mode single, value-added business development difficulties, but the large display

Wang guodong believes that in addition to the technical bottlenecks, and television Department, loose management form of ongoing digital TV's biggest mishap, he said: "do not like the telecom operator's enterprise architecture forms, local radio and TV sector greater demonstrate the features of the administrative units, in the market competition often will make a short-sighted behavior. ”

Who can grasp the future? "with digital TV counterattack" radio and television network, or have more business and experience in the telecommunication network? gave little CCBN2006 and answers. But to be sure, the competition situation is gradually intensifying, and user information of life's choices is also increasing.

Manufacturers for June "node"

"In June this year is a node," one of the participating manufacturers marketing manager told reporters. It is understood that, in response to the parts of a copy of the notification, the month of June will be a watershed, the earlier parts of the radio and television sector in the digital television transition will receive State financial support, billions, and after 6 months will pay the Bill yourself.

From this reporter has learned that, in addition to the existing radio and television manufacturers, many communications vendors also make this year's focus to digital television and radio and television network transformation context. They settled on is the concentration of investment. Who can guangdian big list who can win in the competition.

Shanghai Oriental science and technology, radio and TV operators of weaknesses in the construction of a background operation support systems, and SI technology adoption and China Telecom "VNET" such carriers for the close cooperation has been developed for digital TV and value-added business of full set of background support systems, including in particular have broadcasters headaches package billing support system. This will strengthen your weaknesses and TV is a "booster" of.

But manufacturers of enthusiasm may raise standards of confusion and even radio interoperability issues. To this end, Zhang Haitao in report revealed that this year will introduce digital TV transmission standard policies, and national standards. This will be on digital television transmission, mobile TV, and other areas of foreign and domestic standards wars decisive impact. "Including mobile TV, mobile multimedia to unified standard, unified format, not a city a standard; also, to be backward compatible. ”

Zhang Haitao stressed that in 2006 radio and TV system of the four major tasks:

First, accelerate the digital broadcasting system upgrade. Radio and television network, how to lower cost, less time, the safest way to achieve the analog to digital transition, is placed in front of the national broadcasting system and the major issues of the most urgent task.

Second, to explore new models of digital development and television.

Third, further advancing the terrestrial digital television broadcasting to digital.

Fourth, the establishment of satellite broadcast system and satellite mobile multimedia broadcasting system, foster market players, radio and TV transmission capacity.