The touchstone of innovation, on PS3 delayed with SED

Recently, Sony Computer Entertainment (SCE) announced that Nintendo "PS3" will be postponed to November 2006. Almost in the same period, Toshiba and Canon will SED (surface-conduction electron-emitter display) TV listing date postponed to Q4 2007. PS3 and SED TV are announced in the spring of 2006 the massive commodity market. Manufacturers in the last moment changed the original idea.

PS3

The above two things, the author after pondering, finally found a common ground is, PS3 or SED are trying to use extremely advanced technology, and other company's product range. The two camps previously have enormous human and financial resources, build out of the other company absolutely cannot mimic technologies. SCE social long Taraki kin had PS3 using microprocessor "Cell" of the development process to the United States in the Apollo program. SED from Canon embrace faith does not relax, which lasted 10 years of successful development of the technology. All wishing to take advantage of a variety of carefully cultivated out of innovative technologies, realization of unique features and performance.

SED TV

The second common ground refers to the respective product competitors are taken a completely different methodology. As SED competitor's LCD TV and PDP TV through the improvement of existing products, are gradually and continuously improve product performance. That is incremental to promote development. This is the advantage to less inputs quickly developed a relatively high level of functionality and performance.

As the PS3 came out rival, Microsoft's Xbox 360, "also" in the follow-up to a similar approach. Xbox 360 and on generation models rather than PS3 technology gap. For example, Xbox 360 while also taking HDTV video standards play a game, but its built-in optical drive features at can only play DVDs. If you want to use Xbox 360 enjoy HDTV movie, you must use the future ready listing of an external HD DVD optical drive. While HD DVD itself is a standard DVD extensions. With the PS3 's Blu-ray optical drive is compatible with the new standard this is in sharp contrast.

The three have in common is the rollout of the product are substantially later than the competitors. We can very clearly see, SED in flat-panel TV market belongs to later. Because of this delay, the range is even greater. According to the SCE's announcement, the PS3 can only let the Xbox 360 has great positioned. To it in early November 2006, at the time of listing on the Xbox 360 has already appeared a year. This time difference likely would placing PS3 or SED is extremely unfavorable position. Because the original is in constant prices of competitors is likely to become cheaper, even in the future after all to catch up.

SED this forced to postpone listing because existing more than TV price speed up. Push the prices of one of the reasons is the flat panel TV market is rapidly expanding. Market, the greater the effect on the production under the effect of the more expensive products. The cheaper products, the market will expand further. Flat panel TV market is one of prosperity, it is precisely because of the emergence of this virtuous circle.

55 inch SED SED TV TV55 inches

Compared to the PS3 one step ahead of the Xbox 360 can also be formed similarly. According to Microsoft forecast, end of June 2006 cumulative sales of Xbox 360 will reach 450 000 ~ 550 million units. Since that time, the listing to the PS3, there are almost 5 months. Prior to this I am afraid that Xbox 360 sales have reached the same scale. Incidentally, the PS3 sales target is before March 2007 reaches 600 million units. While the Xbox

The cumulative sales in 360 PS3 listing before most likely reached this figure.

Finally I think that PS3 and SED challenge is the industry used to verify whether or not to rely on back up "innovative technology has been widely popular victory on the technology for continuous improvement and development means" test.

Increasingly competitive in the global situation, various types of electronic business in the future may be forced to make a choice of development tools. Advantages and disadvantages of each method. The former means technical threshold is lower, anyone can easily use. But on the other hand, cannot expect to win too large income, but also full of Korea and China, Taiwan and other enterprises to compete. The latter means, although there may be a "clean sweep", but once the failure, the loss is quite large. PS3 and SED and the way in the future may become available to those who are in difficult choice of a reference model of the enterprise.

This series has announced the decision to postpone listing seems to imply that progressive means have won the game. However, not to decide the final result of the tremendous victory or defeat. Innovative means absolutely there is the possibility of turning the disk. As Japan has three cold idiom that four temperature stated, although the cold days has been a succession of several days, but not necessarily be returned to the winter.