"The fusion of three" instead of "two families" fusion
30 August, the national standards Council official website announced total no. 95, national approval notice remarkable terrestrial digital TV transmission standard heranzailie. Although prior opinion reported several changes, but in national standards authority website published information shows, the national standard eventually integration programmes.
China's involvement in the standards fully 10 years time, the final two years ago decided to include in the programme of all parties together, so why choose ultimate introduced at this time. An insider told reporters that programme fusion technically is not difficult, just because the body in different interests, always exist between different views, it has not been finalized. Another is the pressure of the Olympic Games, Olympic games require 2008 August terrestrial television to reach the level of mature business, in accordance with the time backwards, terrestrial television industry needs a year, the month of August 2007; also to remain a year to the chip and related equipment matures, so time is pushed to the month of August 2006. The promulgation of the standard could not be further delayed until after this time.
The reporter was also informed that on July 11, national digital television special meeting, integration standards has been recognized, but because of the fusion programme involves three parties: Tsinghua University, Shanghai Jiaotong University, Academy of broadcasting did not reach final coordination programme, in addition to the final form of the national standard, also announced some must process, so that there is no national standard published in July. The informed the journalists that there is no national standard authority site, actually has a clear description of the terrestrial digital TV transmission standard, Tsinghua University, Shanghai Jiaotong University and broadcasting of the Academy of Sciences (hereinafter referred to as wide Academy) three programmes, rather than two Tsinghua University and Shanghai Jiaotong University; in addition to the National Board Web site that a simple directory, published on the digital terrestrial television transmission standard as well as a more detailed, descriptive text, the text in the national standard published at the same time being put into print, not, you can see on the world.
Press to display the message further, in order to better operate this fusion the Shanghai Jiaotong University, Tsinghua University, Canton ASTRI three programme standards and breaking down siloed situation will also be specially established Research Center for digital TV. It is learnt that the Centre is in the preparatory process have not yet been formally established. The Center's functions would include standards of industrialization, the standards involved in research and development of public technology, as well as the patented technology of management and the formulation of the charging system.
It is learnt that the Centre was founded after facing domestic and foreign enterprises to provide a one-stop patent service, Tsinghua University, Shanghai Jiaotong University and extensive research and development units will be applied as from the background, in the Center has been formally established before, the Chinese Academy of engineering will proxy the above functions.
Two concerns answers
For a national standard, an area of concern is the national standard mandatory in the how to embody? website national standard committees, standards implementation date is August 1, 2007. This interview by Tsinghua University, standard technical leader Professor Yang knowing. He told reporters that the national standard mandatory embodied in two parts: one is that in the next year before 1 August, all start non-national terrestrial TV devices to replace into national standards, national standards promulgated after all television sets must be installed terrestrial digital TV signal reception devices. He said, "terrestrial TV relates to national security, foreign, terrestrial television standard as the Government acts enforced, in China. ' Enforced ' result will be the future China 4 billion TV will all meet this requirement. "According to this projection, the ultimate in analog TV aired less than 10 years to replace 4 billion TV, on average every year is 40 million units, while the TV is to install a digital terrestrial television signal reception devices. Yang told reporters knowing this will be a huge market.
Another sensitive question was included in the national standard of whether fees in patents, the relevant national departments on this also no clear statement, Mr knowledge revealed that, in the China digital TV Engineering Research Center was established before the patent problem temporarily delegated to the management of the Centre was founded after the establishment of a management system, how the number of charges, charges will be developed by the Center related rules. This reporter has learned that internal messages, the Centre will be mainly based on enterprises and Shanghai Jiaotong University, Tsinghua University and the wider research units such as Academy does not occupy a dominant position.
National implementation of suspense
For GB how to perform, and now also does not have any official statement.
At present, around the country already have launched mobile bus TV, many provinces and cities have adopted European standards, particularly in Beijing, Shanghai and Shenzhen, and other large urban bus mobile TV receiver Terminal, a huge number, if the uniform replaced GB, its enormous cost burden by who is a solution of the problem. If a city has 1 million Terminal set-top boxes, then three cities together as many as 3 million, assuming each cost is $ 500, so light the three cities of switching costs would have exceeded the 10 million RMB, this is not the whole industry chain of otherwise replace the links.
Journalists call on this issue sought the Beijing bus mobile TV operators — the BMAC mobile TV company. The answer is: we have unified requirements for this issue we will not be answered.
The reporter learned from another place, another nationwide mobile bus operations is not considered good, real money-less, most mobile
Public transportation in the Happy Valley race and test run, the real commercial also, mobile bus carrier staff turnover is very high. Therefore, to rely on the operator to convert this amount would be difficult, but this is also confirmed in advance in the industry, although the national standard, but can carry or another.Tongfang co., Ltd., Vice President of people disapprove Zongyuan's and, if the entire market revenue Outlook is very good, no one will care about such a small cost, for example, focus media building TV flat panel monitors each cost up to $ 1000 or more, others insist on doing it.
Mr knowing this same view, he told reporters that the European standards to national standards conversion costs, relative to the market on a trillion, or a very small part of it. From 2002, the country started to get mobile TV, the most central city is a European standard; in addition there are more than 30 cities used standards; use of Shanghai Jiaotong University standard is very small. In these cities in addition to Beijing, Shanghai, other cities the size of operation are very small. As a television pilot cities of Beijing and Shanghai, respectively in 2002 and 2004 had already written commitment that once GB introduced immediately transferred to the national standard.
By Mr knowing interpretations, the national adoption of Tsinghua University standard more than 30 cities will be converted into national standards, the transmitter requires only through software updates, hardware can be achieved without any changes; and most of the European standard transmitter hardware devices also can remain, but receives a set-top box needs to be replaced.
Zongyuan's comment that the people from the transmitter, Tsinghua University, the original programme programme with the now converged not much different, and Tsinghua tongfang in selling when the transmitter to the customer promise future national standards promulgated after the given replacement. Zongyuan's people thought this was a very small thing, the manufacturer will bear the costs. Zongyuan's people also revealed that lingxun (tongfang investment chip manufacturer) has been launched to meet the integration programmes of the second generation of receiver chip,
Even so, the national standard replaces the European standards have yet to see substantial action.
Can a light fog?
Public opinion for a national standard of the largest, most concentrated discussions was: different techniques on how to achieve integration, integration will not increase costs.
In this regard, Professor Yang knowing and explained that many carrier and single-carrier integration is reflected in the different parameters, not reflected in the two different chips together. From the entire launch system, single-carrier and multi-carrier fusion only reflected in the modulation of this link, this is only a small part of them. Mr knowing and recognizing, single-carrier and multi-carrier techniques of integration complexity of signal processing, but does not bring about an increase in the cost of the hardware. He said that the increase in the market on 30% of the cost of the different propositions whipped together.
While Zongyuan's people for standard delay introduced also feel helpless, he told reporters: "standard is a single-carrier and multi-carrier actually not too large, it is unclear that are placed on the inside, may rely on it, it industry will solve this problem. ”
Zongyuan's people said: "it is a multi-carrier or single-carrier we never have to fuck this heart, everyone not to underestimate the creativity of the engineer, the two programmes achieve a chip, and not to increase the cost, this is reality. And integration of standard chip and single programme the cost gap between chip will become smaller and smaller, in the middle of the post may just 1 dollar, this point differences for such a standard, you should have no impact. "People think that standard Zongyuan's can be identified on the industry is very important," can no longer drag, and then drag the negative impact of the entire industry will emerge. " Zongyuan's people told reporters that the era of digital TV and analog TV times completely different, to digital signal transmission way too much, satellite, cable, network, different formats and make the competition more diversified, "terrestrial TV if you do not immediately start, will miss the opportunity."
Another worrying problem is that national standards will not be a mere formality. Because now all TV producers or production line with Tsinghua University's products or production line with Shanghai Jiaotong University. But in the actual signal emission and reception of different occasions, the two standards, or their own strength and focus of each, whether or not the two would, according to Director respectively occupy different market cardat. In addition, national standards have been promulgated, there should be a number of chip manufacturers can be added to the chip production. What chip is required, and which not, integration programmes of the chip will not be because the cost is too high, but are not fusion chips are replaced before, these are issues that implies.
In addition, the most fundamental problem is that the current state for terrestrial television development policy see; at the same time, and terrestrial TV contact ratio largest direct broadcast satellite was launched into space, which no doubt will intensify competition in the market; in addition to cable television interests protection, in the city the possibility of the development of terrestrial television is not great; but there may be further extended to mobile phones in the areas of multimedia terminal is also not very optimistic about the future, it is said that television has in this respect, to promote its own technical standards.
Terrestrial television market in addition to mobile bus, where exactly?
A bit reluctant to publish their own identity by experienced professionals in the industry, in the interview to journalists sent the following message:
Simply speaking, terrestrial television is the mouthpiece of the Government's most sensitive, particularly in the event of emergencies such as earthquake, riots and other extraordinary period is moving out of the body and soul, and on the other hand, it is also the most suitable underlying cause of the people's welfare, you can imagine penniless beggar (real beggars) or you can enjoy the Street stands the amenity of terrestrial digital TV (if a propaganda Minister wants to promote his city). This means terrestrial digital TV can not make money running. In this way
Way, it also can be performed only by State-run and TV on behalf of the Government of the Consortium (in China that is enterprise of radio and television sector itself), assume their digital reconstruction of the main tasks; even in many European countries, capitalism, digital terrestrial television is the State, and cable TV are mostly privatized.His point is that China's terrestrial digital TV can ultimately get great development, but also dependent on the Government decision making.
Interview notes: industrial development needs calm
From 1996 the Chinese set foot in this standard, a lot of research units are joined the standards development team. Journalists in the interview, they interview told reporters that this was the first to adopt this approach, he means that there are so many research institutions with different technical programmes involved, and expand the fierce competition, this is very rare. But let reporters are more rare thing is, the outcome of this standard is to end up, that is, because of the fusion of interests balance the needs of the different technologies together, this behavior does not increase the technology innovation, has increased the complexity of the technology. From the media point of view, this standard is full of technical and academic controversies. Reporters from the informed Department received show that the relevant State ministries and commissions for the current public opinion reports concern, many news reports have spread to a number of senior leadership of the desk.
National standards finally introduced that stir hot several related areas. First of all on the stock market and digital TV related themes start so popular these days, followed by some terminal TV manufacturers began to frequent crests, claiming that the national standards promulgated first time launched related products; and the entire media sector are starting to emerge, restless events and reports.
But reporters in contact with the industry but looked very cool, and even some dull. They have this kind of "lively", think not so excited, "these are just follow the trend of hype, there is no visible market, everything is just beginning".
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