Union established plasma development has entered a new stage

With flat panel TV competition becoming increasingly fierce, plasma waning clearly show the advantages of the LCD TV and plasma compared to gradually increase, the market "plasma elimination on adverse reaction" is formed. At the same time, on 22 September 2006, CHANGHONG, LG, Hitachi, Samsung SDI, Xiamen China, eight plasma enterprise was established in Beijing plasma (PDP) industry Alliance, wants to open up the plasma panel and complete manufacturing of disconnection, hopes to reverse the current situation of plasma panels in short supply, and LCD TV for flat-panel market share.

All the manufacturers eager

During this period, as the Union President, CHANGHONG's marketing VP Corporate Marketing, says that the current market the "plasma is about to retire," and "plasma ratio LCD power consumption", is not conducive to public opinion in the plasma market need to be clarified, and LCD TV sales completely overwhelm the plasma TV's status quo need to reverse, but in Europe, America and other markets, the situation is clear and the Chinese market, plasma TV sales are better than LCD TV, and consumer identity plasma with low cost and the big screen.

Panasonic Plasma display Vice General Tian Xiao Qi you declared that Panasonic Plasma display Vice General Tian Xiao Qi claims in accordance with the Commission's planning, in 2010 the global plasma total sales reached 25 million units, up to a global TV demand 13%. Despite LCD and plasma are external 60000 hour show life (display capabilities of attenuation 50%), but the enterprise's best avoided in 16000 hours when plasma screen display capability will decay 10 per cent, while LCD is due to the need for a backlight its attenuation up to 40%.

Prior to this, five plasma TV panels (PDP) producers association also has a message, to promote the development of technology in North America, to eliminate people for plasma TV's error. The Alliance known as "plasma display Alliance" (Plasma Display Coalition), including Hitachi home electronics (Hitachi Home Electronics), LG Electronics USA, Panasonic Corp. of North America, Pioneer Electronics (USA) Inc. and Samsung Electronics USA five companies. The five companies to set up the Union but also to promote plasma TVs in North America, to consumers and retailers about plasma TV for more accurate information, and correct for plasma TV prices and features of misunderstanding. "Plasma display Alliance CEO Jim Palumbo. It is expected that the Union will conduct performance and test projects, and use the results to help retailers promote and guide consumers to better understand the characteristics and advantages of the plasma.

Domestic enterprises thus exerting force

Thus, in April of this year to join CPT CHANGHONG production enterprises established plasma panels of the Rainbow (PDP) production line of news, both total investment of $ 800 million of PDP Panel production line already in August in Sichuan Mianyang celebrates, upfront investment of $ 300 million for the construction of production base, "Korea plasma TV ancestor called" Korea and Europe Lian PDP company (OrionPDP) also to third-party capacity, this marks the beginning of this year began hyping of the "Double Rainbow" cooperation in the plasma has a substantive initiatives. The production scale is equivalent to a fifth of the world production. CHANGHONG in Chengdu has introduced a range of quantum-core flat panel TV, and that will further in the field of plasma flat panel.

According to the plan, the line will be in March 2008 was officially put into operation, the volume of postpartum will reach 2 million sets of PDP Panel production capacity. The plant size is equivalent to the current world ranking fifth pioneer Corporation of Japan.

In the settlement of plasma panel production of core technical issues, CHANGHONG and Rainbow final introduction of the Korea-EU Lian PDP company. The PDP and related technology areas have 171 patents. The company director Ryu in live has publicly expressed by the end of August: "is pushing and Sichuan Changhong, Shaanxi, China Rainbow, established a large plasma display factory. "At present, the domestic TV manufacturers are the main LCD TV, plasma, on exertion. Prior to this, the BoE, on radio and television, and other domestic manufacturers are also expensive LCD panel production lines. Ministry of information industry, statistics show that this year before July plasma TV production is less than 10% of the liquid crystal television, only one of the few manufacturers of CHANGHONG, etc. very plasma.

Plasma in terms of technical level or costs, are better than LCD, CHANGHONG has also on plasma is a profound feelings, "though both have the sales, but sales were up approximately equal". Currently, Samsung, LG, Panasonic, pioneer Corporation, FHP, five enterprises of PDP production account for over 99% of the total, basic monopoly PDP Panel upstream production, will result in the plasma TV prices without LCD prices rapidly, this CHANGHONG and Rainbow's joint involvement is likely to break down the situation.

In flat sales market LCD and plasma are leaning to one side of the status quo, as Dave TV market in China for many years, CHANGHONG select investment plasma, will undoubtedly on plasma market development up to the flames of role description plasma market also exists tremendous prospects for development. In addition, CHANGHONG intervention plasma panel manufacturing, on the one hand, the upstream will change the face of the Japanese and Korean manufacturers in the field of minorities, and the status quo is also conducive to the formation of resources of domestic enterprises, open up the industrial chain, thereby driving the entire plasma industry towards a healthy and orderly development.

Union changing market situation

European and American markets, while plasma every year in the Chinese market remains almost 5

The growth rate of 0%, but it was the LCD displaying each year more than 200% growth in the mask. In LCD market share increasing at the same time, the industry even perish soon "plasma" argument. Against this background, has many years of market experience of CHANGHONG still chose plasma, visible and there is no immediate benefit. Plasma in Europe and the market has a huge development space, 42 inches above the market share of more than 60%, compared to the more mature markets in Europe and America, the Chinese market have elevated space, while the Chinese market is characterized by pushing the product, the entrepreneur consumers will accept any products. Therefore, the plasma in the development of a phase and not smooth root business publicity has a lot to do, and in the Chinese market have a huge space for development. Plasma in a 42-inch above has more than LCD mature technology, although the LCD brightness, sharpness, etc in better than plasma, but its image lacks natural sense of depth, dynamic effect is not particularly good, and that is what the advantages of the plasma TV. Therefore, the plasma with LCD currently irreplaceable advantage.

From the domestic market, besides Panasonic is in Shanghai, the establishment of plasma panel factory and LG have the intention to build factories, there is no other manufacturer revealed plans to build factories.　And CHANGHONG, Rainbow joint venture production of plasma panels, the factory will develop fully owns independent intellectual property rights of plasma products, and this will undoubtedly change and Korean manufacturers in the field of plasma panel ruled that the status quo. CHANGHONG as whole company, open up the upper panel of motivation is recommended and encouraged, CHANGHONG it would be beneficial to grasp the core technology of plasma, thereby consolidating the resources of the upper panel advantages, in addition in all along the whole market advantage, CHANGHONG will plasma market more competitive and help activate domestic or even entire global plasma market.

Although the relative European and American markets, the domestic market is still in the plasma at low ebb, but in recent years, the plasma, as an advanced technology also showed strong growth momentum. LCD sales large does not demonstrate LCD technology, plasma technology with LCD technology, has good prospects for development. At present the enterprise on LCD and plasma attitude of imbalance, largely derived from upstream resource constraints, and the establishment of a plasma panel factory, is undoubtedly to the domestic market of plasma. To make domestic plasma market healthy and orderly development, and the recent Union of businessmen of plasma 8 is also for this purpose.

In the face of this domestic market LCD "dominate", CHANGHONG PDP line launched and 8 large plasma Industry Coalition formation also marks the plasma of counterattack is stronger, plasma manufacturers a range of actions will allow the advantages of this technology are broader consumer recognition and affirmation. However, how to implement these actions fall into, you also need to look beyond the performance of the plasma in the market.