LCD prices raised linked effect
At the beginning of December, Sony announced the September launch of 5 new BRAVIA series LCD TV at the same price, of which 40 inch LCD TV $ 5000 straight down, other paragraphs downgraded 2000 Yuan, the overall reduction of up to 20%, while at the same time raised the price of foreign brands flat panel TV's "Domino" effect. Sharp forthwith its newly launched 6 significantly lowered prices LCD TV, an average of $ 400; Samsung 40 LCD TV by 27000 drops to $ 18700 .6bn 8000; Sanyo will also be a 32 inch LCD TV to 9980 element, drop of about $ 2000.
Always adhere to the high value of Sony, suddenly raise the flag, the price has to pay special attention to the industry, and some even will Sony's price as its in Chinese market "history of the most".
Sony (China) consumer electronics business in this part of home display products, Vice Minister Abe Britain denies the price behavior means that Sony marketing strategies of change, he said, the price is a market-based instruments, does not become the main way of Sony TV. Sony's price to increase market share, help, products, consumer acceptance to obtain market share increase. But the channel's differing views on this, they think that Sony's price largely stimulated the Sony LCD TV Terminal purchasing power.
BRAVIA becomes the new Fulcrum
Abe British opinion, 2005 for the Sony TV business is critical, whether in the Chinese market or the global market, Sony TV business have changed. 2005 successfully published a series of TV, Sony BRAVIA began development of LCD TVs and Crystal Aurora LCD rear projection TV, BRAVIA proved very successful in the market.
According to the latest GFK company provide monitoring data, Sony BRAVIA LCD TV in the first week of December's market share ($) in Japan and the United States market has also yielded the first medals, of which, in the Japan market share reached 26.7%, in the United States market share reached 31.9%. While BRAVIA Crystal Aurora LCD rear projection TV market in the United States during the first week of December, the market share reached 47.7% and achieved absolute advantage.
In the Chinese market, BRAVIA series product listing only started in September, a third-party research company statistical data has not yet, as far as Sony internal investigation revealed that the Crystal Aurora LCD rear projection is far ahead in the Chinese market. To this end, Abe British think for two reasons: first, the increased demand for large-screen TV, the second is the other brands in large-screen television is not very powerful action.
LCD power punch 8% market share
Although Sony in the United States, Japan, Canada, Europe, Australia and other overseas markets outside China to obtain sharper hehe exploits, but in an aggressive, rush prices in China market, according to the survey data in Ekon shows, this year the month of October, ranking in the top 10 LCD TV brands, including Sony and sharp, foreign brands are not in it.
Abe Britain expresses, in the Chinese market, LCD-TV brand competition is very fierce, Sony will continue to strengthen its efforts to promote the brand, BRAVIA child full push high definition products, I hope that next year the LCD TV can achieve 8% market share.
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