Fusion of interests was carved up expectations
As regards the criteria of the founder of why not rejoicing, which should be standard. It is understood that the final determination of terrestrial transmission standard is a standard, Shanghai Jiaotong University, Tsinghua University DMB-T ADTB-T and of the Academy of broadcasting science, TiMi three standards of products, the three are winners and are not the biggest beneficiaries. If the original trillion industry can arrogate, now they want to share with others, who had inevitably some frustration. Admittedly, ground transport national standards is obviously, loose five years is not the technical level, the balance of interests behind plays a key role. This is not the standard just released some people complain that "standards" is a fusion of procrastinating! "
Secondly, as a rule, when a standard has considerable market space, it is naturally to become the industry standard, and is likely to rise as national standards. So in standard does not formally identified, whether in Tsinghua University, Shanghai Jiaotong University of DMB-T ADTB-T, as well as Europe's frontiers of DVB-T launched the "enclosure movement." Such as Tsinghua leaguer in 15 cities nationwide test its standards, Shanghai Jiaotong University in Shanghai, Hunan experiments, Beijing, Shanghai, Hangzhou, many terrestrial mobile TV are European standards. And European standards being snubbed, Tsinghua University and Shanghai Jiaotong University days is not very good, because they will have to be fulfilled within one year will have test area equipment standard conversions to fusion. The thin products, no matter who has a "go into reverse to lose the feeling of the m"!
In addition, according to experts, Shanghai Jiaotong University of single carrier and multi-carrier technology of Tsinghua University in is not on the basis of the "convergence criteria" is likely to have evolved into "standard" coexistence, which would mean that in a terminal will load 2 more chips, used to load the software on the chip switches, allowing users to choose different standards, but it is bound to increase manufacturing costs. It is estimated that the integration of single carrier and multi-carrier techniques, not only the complexity has increased significantly, and the cost increase of at least 30%. There are ready-made standard no, to large "burn" money making integration. Originally the two sides will consider themselves can amass global, now not only have to make sacrifices for the competitors themselves, but also to make sacrifices to make sacrifices, even allow supported their set-top boxes and other device manufacturers and end users have to pay the costs could have been avoided. Go to count, how are feeling our own was being forced to go to the "fusion" a lot!
Home — no doubt to the Tiger¡¯s mouth away food
In addition to the "anticipated" vested interests being carved up for terrestrial digital TV transmission standard music not up to the future survival of consideration in the implementation of the standard is not optimistic. It is worth noting that the introduction of standard does not cover mobile TV standards, whether it is intentional buckle down to appease the SARFT's broad Research Institute, we have no idea. But it is obvious that mobile TV section is missing, let this standard has been promulgated in fusion and more to the mouth from cable TV capture prey!
According to statistics, China currently has more than 4 billion TV, except 1.12 million cable TV users, are terrestrial digital TV transmission standard of potential users, plus in-vehicle mobile TV users, it is a large scale. But we all know that digital TV maximum profit to be urban, urban families generally has a perfect cable TV network, the digital reconstruction after the General will be able to watch the SDTV programs, therefore, terrestrial digital TV is very difficult to enter the digital cable TV market. While at the same time, to a radiation in cable, cable TV is actively expanding into rural areas, the author home location many villages are eye cable TV.
In addition, the information technology Research Institute of Tsinghua University Digital TV Technology Research Center Director, China digital TV standard critical section-Ke, army recently said, "at present, the third basic take is selling a set-top box and are receiving fee of profitability, while real earnings of pay-TV and value-added business but not sure. This development, not to mention the money, not lose money as well. "On value added business needs most potential cities like this, then the main customers located in the suburbs and villages of terrestrial digital TV transmission standard can imagine the difficulty of profit. Originally foreseen for handheld Terminal is pulling the mobile digital TV growth best current power, "fusion standards" can only be hopes in-vehicle mobile TV, but to our current consumption levels, vehicle-mounted Mobile
The main demand still television limited to bus, the basis for the individual needs of the market not yet mature!And expectations of interest was carved over profit model is the standard implementation, more realistic challenges ahead. How to get used to the free rural users receive pay-TV and value-added business? how difficult; has formed barriers and are rapidly expanding cable TV take food to the mouth of?; and digital cable television more biased towards the development of the industry itself, the terrestrial digital television to ensure their own development while taking into account the public-interest function, how to achieve equilibrium?!