Yesterday, the China business news "from the national audio video coding standard (hereinafter" AVS ") Working Group was informed that AVS standard is officially granted approval and reporting national standardization Management Board for approval. "If successful, the Spring Festival and get formal approval, at that time, AVS standard will become China's audio and video source coding standards in the field of" AVS standard team leader million Chien said.
"AVS standard will become national standards, walks with full of AVS to Sprint HDTV and IPTV coding standards. "AVS Zhangweimin think, Secretary-General of the League.
Getting digital TV
AVS is equipped with independent intellectual property rights of the second generation of source coding standards. May 25, last year, TCL, Haier, on radio and television, etc. Skyworth, 12 enterprises initiated AVS Industry Alliance, marks the AVS industrialization began officially opened.
National radio and television product quality supervision and inspection center is a member of digital TV products quality inspection laboratory for a responsible person, currently all television stations began broadcasting in China digital TV programs using transport bitstream standards are the first generation MPEG-2 source coding standards, and once the high definition digital television channels, bandwidth required by MPEG-2 too high will make transport costs increase significantly. The second generation of source coding standards — international standards MPEG-4, H.264 and Chinese AVS standard costs are much lower.
The official responsible for the road, on 1 January this year, China Central television in many domestic cities has officially launched the first high-definition digital TV channels, however, still use MPEG-2 standards, transport costs.
"Currently, AVS industries Union is and CCTV HD channels close contact to sell their AVS standard. "Zhangweimin indicated that in the future will continue to appear in China high-definition digital channel will give a huge AVS standard application opportunities.
Preparing for IPTV
To the AVS great imagination of IPTV.
Currently, the standard lag has become domestic IPTV industry in a big obstacle, audio video coding standard is one of the two. Currently, this is most of the discussion has three standard: H.264, MPEG-4 and AVS. International standard MPEG-4, H.264 while opening, but the underlying high patent licensing fees for many enterprises.
AVS working group Secretary Huang tie said: "IPTV audio video coding standard, adopt a single standard is the most likely, AVS elected the most likely. ”
Last year, "AVS101 HD decoding chip" by AVS Alliance formally launched the AVS industrialization of important milestones. Currently, AVS encoder, decoder, receive cards and decoding software, transcoder and AVS test environment has all of the research and development, formed a complete set of broadcast applications.
"IPTV is the future application of AVS ' priority ', at present, the AVS Alliance is actively involved in the IPTV coding standards. "Zhangweimin describes road, AVS Alliance member wave group, on the radio and TV Group, CHANGHONG, Skyworth, has formally developed AVS HDTV set-top box and, once the commercial is ripe, the mass production of AVS related terminal products.
Analysys International intelligence analyst in Tang is very optimistic about the $ is not AVS standard Outlook, in his view, if you want to use AVS standard, let television and IPTV operators update package of technical equipment, pay more.
No comments:
Post a Comment