There was authority on recent projector product sales made statistics. Data show that in 2002 the total domestic sales of the projector to 12 million units in 2003 to 175000, 2004 25 million units, and over 30% growth in 2005 is expected to more than 30 million units. If the 2000 domestic projectors of tenure as a conservative estimate, to the end of this year will be approximately 100 million Yuan. In fact, China already has 9 projector market year history.
However, the expansion of the scale of projector tenure did not bring sufficient level of after-sales service. Although some projector manufacturers increased emphasis on customer service, but the overall state of the service system still appears to be relatively unordered: manufacturers of repair stations are generally dependent on its existing station, not the proprietary projector; maintenance, most of whom are facing technical barriers, accessories purchase also dominated by the informal channels; parts quality varies greatly, cheap low quality "alternatives" to the market; in the second and third-tier cities, the user's service also cannot be guaranteed.
"This market nearly 60 brands, 400 many kinds of types of products, but rarely see a special projector repair shop. Professional projector service provider down some, but the size is relatively small. "In charge of a projector agents told reporters.
Industry insiders said professional projector third-party service is becoming a concern potential market.
Shanghai Hao Chao co., Ltd. is Japan professional projector lamp development and manufacturing plant in China Branch, in Beijing, Guangzhou successively established a branch office and Development Center in Suzhou. At present, the company is part of the production line to the Mainland, and is ready to franchise expansion in the form of service outlets, around the middle of next year is expected to be established ten maintenance service platform. "We want to put the ' Hao Chao ' into focus projector field of third-party service brand. But as the projector lamp is located on consumables and maintenance service of, is our main business entry point. "Shanghai Hao Chao-ming NG, product manager, said.
According to Wu Ming introduction, many projector brand after-sales maintenance system is not perfect, and many of its products and services based on the monitors, printers, and other mature products have a service system that exists business focused and differentiated products and services in two ways. On the one hand, relative to the mature products, projection of services is still relatively small quantities, is not a repair of the main business and so are not too seriously; on the other hand, to present the projector, it services, business objects, and household products than the larger difference.
Accessories market is not transparent prices and potential users of scale is also attract business projector service. For example, in a light bulb moment projector bulb into brand original and substitute two, genuine prices in 2000-3000 Yuan, profit margins, and from some informal channels; alternatives lower in price, quality, product life short, frequent replacement. Even if the average life of the lamp reaches 2 years to 100 million units of projector tenure, light bulb belittle this market.
In addition, the increased number of projects also forced traders to build appropriate service system. "The company has several large clients across the country, in order to ensure that local service, and we plan within half a year into the projector market. "A projector agents in charge said.
However, intervention projector services market is not a simple matter, at least two major threshold needed breakthrough.
A threshold is technology. We all know, LCD, DLP projector is divided into two camps, but the LCD is the core part of the basic Japanese manufacturers monopolized by, such as Sony, Epson LCD tablets, NEC motherboards and more. DLP camp is better, but the core technology is also available in TI and OEM manufacturers of some Taiwan (as strong opto) hands. Most of the domestic business, basic spare parts replacement is no problem, but to be chip-level maintenance was not so easy.
Shanghai Hao Chao-ming NG product manager believes that the projector service technical does have a certain threshold, businessmen competition was integrated upstream resources. "Despite the projector brand, model, and its main parts or light path, motherboard, lens, light bulb, power a few broad categories, which are concentrated in Japan, Taiwan, and other manufacturers. We have our own manufacturing background, and the original manufacturer are relatively closely linked, so get some upstream resources support. ”
Second, market threshold. At present the projector service or the repair station to manufacturers as a major way, and existing professional projector service providers generally smaller, commercial customers to third-party service providers trust has not yet been established. At the same time, the price is not transparent, the service is a "fat", manufacturers on third-party service attitude will also be an important factor affecting the market.
The reporter was informed that the Shanghai Hao Chao has and the two companies reached an agreement with an authorized professional third-party projector service platform. "There are many things that most companies do not have or do not want to do, such as the second, three-city of perfect layout and free on-site service, which is the inevitable trend of the market development. "People in the industry.
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