Eight well-known plasma total resistance to Liquid Crystal Enterprise Association

Historically, LCD and plasma TVs are who will dominate the future of flat panel TV, arguing diverging between plasma and LCD have not stopped the war. But after this year, with the introduction of HDTV standards, plasma suffered a heavy blow to the United States market, the resolution of the vast majority of plasma TVs are all up to HD standard, coupled with the recent price of LCD TV, plasma repeatedly in the 40-inch level price advantages have ceased to exist, many of the plasma TV manufacturers have apparently planned major attention to the LCD. In particular, national day, now the market is already on the basic side of the LCD and dominate the situation facing the LCD camp aggressive campaign, before finally plasma camp on LCD joint Allied counterattack, this also heralds the LCD Plasma camps and camp full trial is about to begin.

Association of manufacturers including 8 well-known enterprises at home and abroad

The LCD before you begin to dominate on the spread, the domestic production of plasma TV manufacturers, with LCD Panel prices continue to decline, particularly in Taiwan manufacturers of LCD Panel in domestic consumption rising, making LCD TV prices in the last two years has hit bottom, which in later this year. On the other hand, plasma, although the cost and price has decreased, but the speed is significantly lower than LCD, plasma, in big screen price advantages have not like it used to be obvious, and consumers understand the various errors and channels are suppressed, making plasma sales are lagging far behind the LCD TV, the high cost of sales is unsatisfactory, a large number of domestic TV manufacturers had to give up plasma industry, before the rest of the country has one of the plasma manufacturers.

Plasma died a natural death?

If the previous plasma in the market and public opinion is always in a position of passive beaten, the plasma camp will no longer be silent. Domestic only eight mainstream plasma TV manufacturers announced the establishment of the China electronic video industry association professional Committee of plasma, LCD and dominate the Alliance on the current situation of joint Allied counterattack, participation in 8 firms is CHANGHONG, Panasonic, Hitachi, LG, Samsung SDI, Xiamen China electronics, Leah, Rainbow, CHANGHONG group to the Committee at its first session, the Director of the unit, the other seven homes is Deputy Director of the unit. The 8 companies mostly in domestic reputation established television enterprises, their Alliance Notes maturing of plasma camp, they also realized that in this moment of plasma critical survival, independent bucket, mutual consumption had lost its significance, together is the only way out.

Alliance just walked out of plasma camps present predicament is the first step, there are still many problems to be resolved. A few years ago, plasma and LCD are the main force of flat panel TV, technology, plasma and LCD has advantages and disadvantages, in contrast with the size of LCD and plasma units profit plasma more not less than LCD, but compared to most of the TV manufacturers are choosing layout LCD TV product line, the plasma TV manufacturer's portfolio and the investment is less obvious. For current plasma behind the true reasons, liquid from the analysis it appears that the main reasons include the following:

First is the plasma technology constraints, LCD product size specifications are relatively more, from 14 inches to 60-inch or greater size of everything. While plasma product line mainly concentrated in the more than 42 inches in size, this is due to the limitations of the plasma technology itself, it is not possible to make some smaller. Second is the LCD panel business far more than do plasma panels, LCD Panel in the first half of this year, there were serious inventory, excess Panel resources significantly lower the price of the machine, and the global scale of the plasma panel factory only five, scarce resources are limiting the plasma panel sales bottlenecks. Once again is flat panel TV market has emerged "plasma elimination on" and "LCD dominate on" bad-mouth plasma, and this objective of propaganda due directly or indirectly affect the consumer's purchase of guide.

CHANGHONG to Rainbow lead punch encirclement

As the Association of China electronic industry association professional Committee of video-plasma-its first Director of the unit's first lead CHANGHONG group, began to implement plans to retake the LCD. LCD Plasma backward mentioned earlier, one of the main reasons is the scarcity of plasma screen, and the global scale of the plasma panel factory only five, but yield far below the LCD Panel. To address the lack of upstream of plasma screen this contradiction, CHANGHONG Group jointly invest $ 800 million has been invested in the Rainbow, started construction of China's first plasma panel production lines, annual output of plasma screen design for 200 million units, after completion of the plasma screen production scale is fifth in the world.

At present most of the main LCD TV manufacturing enterprise, CHANGHONG has been concerned about the development of the plasma is rare, as early as in April this year, the outgoing CHANGHONG group will join rainbow colored tube production enterprises to establish a message plasma screen production line, as in CRT TV era of big, CHANGHONG for future development of the television industry has its own set of unique ideas, not with the general trend. In their view, both from a technical aspect or a cost point of view, the plasma is better than LCD, although both in sales will be different, but in sales on a comparable, LCD TVs dominate the party's situation and the development of future TV is negative.

Compared to the plasma and LCD screens better performance (left to right for plasma, LCD)

This combined construction CHANGHONG and rainbow of plasma screen production line already in Sichuan Mianyang celebrates a total investment of $ 800 million, 3 million upfront investment, production bases. According to the plan, the line will be in March 2008 was officially put into operation, the volume of postpartum will reach 2 million sets of plasma screen production capacity, scale is equivalent to the current world ranking fifth pioneer Corporation of Japan. Currently, Samsung, LG, Panasonic, FH

P, pioneer Corporation, five enterprises in plasma screen production account for 99 per cent of the total, can be said that the basic monopoly plasma screen upstream production, and plasma screen in the total costs of the proportion accounted for more than 70%, foreign companies on the plasma screen of monopoly makes the cost of domestic plasma products remain high, CHANGHONG and Rainbow's intervention is likely in future to break down the situation.

No reason for the domestic manufacturers can produce plasma TV screen, on the one hand, the high risk investment, on the other hand, is the lack of major core technology, the above-mentioned five big plasma screen manufacturers on the core technology of protection attaches great importance to make domestic manufacturers even have the funds or establishing the plasma screen production line. Therefore in order to address in plasma screen production of core technical problems, CHANGHONG and Rainbow end into the "Korea plasma TV ancestor" of Korea-EU Lian PDP company to a third-party capacity, the company in plasma and related technology areas have 171 patents on the technology team is strong, makes up for in upstream of plasma screens lack core manufacturing defects. While this is CHANGHONG is risk and an opportunity, if the target was reached, CHANGHONG and Rainbow will control the future lifeblood of plasma manufacturing industry in China.

Plasma industry recovery go

Although plasma camp has alliances and begin to make all efforts, but the current situation, as well as flat-panel LCD excessive energetic planes ' liquid crystal, plasma development seriously out of balance in the background, to technical, market and further promote the plasma TV, LCD, plasma, the dominant trend in the industry to recover to go. Now most of the major domestic manufacturers start at energies in LCD TV, plus some of the media coverage of advocacy and unrealistic, the stronger the LCD from an objective point of orientation, this piece on plasma plasma will send some tendency, which allows consumers to plasma TV has serious cognitive errors or misunderstanding, to convince consumers to accept plasma is not an easy thing.

Therefore the plasma it is first necessary to resolve several problems hampering the development of industry. One is the industrial chain of open, and plasma compared to LCD whole industry chain relatively open, all the manufacturers in China are concerned about LCD, LCD unit price decline rapidly, to the entire plasma causing great pressure. The second is the importance of causing channels, channels for LCD's awareness is much higher than that of plasma, and they are more and more attention is LCD message, hypermarket in newspaper ads which basically is the price of LCD, plasma, more to consumers has been on the decline of the image. The third is to solve the problem of industrial impetuous, many machine manufacturers in select LCD while only select LCD, but at the same time the potential for LCD Plasma for Suppression of competitors, makes the already difficult situation of plasma.

The other is to eliminate the current market for plasma market misleading, this is the most difficult to do step in many consumers only recognizes LCD, how they are going to convince them to accept the plasma. Market research company data show that in 2006 1 ~ August Chinese plasma TV market retail of 38.8 million units, an increase of 26.2 per cent, compared to 40-inch and above the LCD market size increased strongly, big-screen TV market retail of 42.3 million, while sales only better than plasma 3.5 million units, but 2213.5 percent, not including the following in the 40-inch LCD and dominate the market, this is a special case of the global flat market. Therefore promote plasma TV industry standard revision and improvement of the overall strengthening of plasma industry advocacy and outreach, the correct boot related businesses and consumers, there is still a long way to go.