17 January 2006, at the frontiers of digital fashion — — Beijing Dinghao electronic Mall SONY Gallary, Sony launched a week of HD Digital Festival, and declare the Sony HD world concept has entered a phase of mass popularity, site of a variety of high-definition solution solidify performance for consumers show a true and full HD world, deeply felt the HD era.
This Sony not only demonstrated include TV (BRAVIA series), video (HDV), laptop (VAIO-A, S and FS series of high-end products), home theatre, Blu-ray player and storage devices, such as high-definition of full-line products, but also to the audience demonstrates shooting, editing, storage, playback, games, shows, full HD resolution.
And hardware products, is that corresponds to the high-definition content, this is the Sony HD world is actively promoted. Filming with HDV high-definition images, sitting on the sofa and enjoy from Sony BRAVIA HDTV high definition movie trailers, with the camera and through the VAIO notebook playback on the LCD TV, and diverse content and experience for the visitors. In the area of high definition gaming, Sony is breath out 7 sets BRAVIA series HDTV and HD notebook VAIO 7 platform, users can use wireless networking in the high-definition large-screen TV for six games on the war. More than 40-inch screen, more lifelike picture quality, it is indeed unprecedented. "I didn't expect HD from us so close", I believe that many of the people after the visit have such a feeling.
This Sony launches "high-definition world" activities have far-reaching significance behind.
"HD" for we have heard, but gives the impression has always been a bit fuzzy and even feel far away. The reason was mainly present in high-definition of promotion are mostly concentrated on the TV set a link, and the extreme lack of high-definition content, many people bought a high-definition TV go home but still watching standard definition program, the effect is not satisfactory.
Sony's hand, directly to high-definition performance to the height of the overall solution contains a wealth of video content and multiple product lines, really close to the consumers and the distance between the hi-def, "high-definition world" is full of charm and intimacy.
Sony Group Chairman and CEO Sir Howard •, jinge "entertainment" for the future, in the Sony Group's future planning, e-entertainment, digital cinema, HD products and PlayStation as "four pillars". In the game, based on current information, awaited PS3 game consoles will fully support HD and Blu-ray technology. Entertainment with Colombia and MGM two of strength, the Sony HD offers the most extensive promotion of high definition programming content, while in the field, Sony issued and next-generation high-definition media standards-Blu-ray (Blu-ray) sponsors and huge support.
In the active site, Sony (China) co., Ltd. home appliances business this part market headquarters Deputy General Manager Mr. Okuda Sullivan to the Sony's "high-definition world" strategy, "Sony has HD chain in each terminal connected together. "He said," through our TVs, laptops, video cameras, cameras and other products, Sony had to Chinese consumers bring true HD experience. "High-definition world has come to enjoy high-definition live Let's start today!
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