DTS with a new identity and high definition technologies debut SinoCES2007

In China, Qingdao, China International Consumer Electronics Show (SinoCES2007) event, DTS company with a new identity and high definition technology and Blu-ray Association (BDA, Blu-ray Disc Association) appeared to showcase its advanced DTS-HD audio technology. This is the DTS company in enabling new company identity system after the first official exhibition in China.

As one of the leading global provider of digital surround, DTS entertainment technology company advanced surround sound technology inside and outside the industry wide praise and admiration. Currently, DTS has become the next generation HD format, Blu-ray DVD and HD DVD Blu-ray required standard, fully proved of DTS technology strength and the audiovisual industry leadership, and means that more and more consumers will have the opportunity to enjoy the unprecedented DTS, visit their realm of entertainment experience.

DTS company Alliance booth in Blu-ray debut on, so that more people in the industry to further understand their excellent DTS-HD technology in next-generation high-definition audio formats. DTS-HD technology is the core technology of DTS 5.1 senior extension, you can support from Mono to stereo digital isolation 7.1 format, is to use a time-coded single stream at the same time meet the lossless compression and from 1.0 to 7.1 channels of digital audio decoding technology. These advanced audio technology and identity would be the best high-definition video formats, in high-definition era for consumers to create the most perfect shock-definition audiovisual experience.

In order to meet the coming of the era of digital HD, DTS company has adopted a completely new range of identities. A new identity in the well known "dts" three letters adds new elements to identify more vitality, more deeply rooted in the company's brand image. This identity to its new and unique design that fully reflects the extraordinary high-quality DTS Digital surround sound technology, creating the ultimate expression of a DTS digital entertainment experience, and highlights the DTS in consumer electronics, entertainment and technology aspects of the long-term development of vision.