In 2005, consumers ' perception of MP4 products, acceptability, purchase rate, you can say "half flame, half of the sea".
High-end MP4 products is with high purchasing power, the pursuit of high quality of life of high-end consumer population, they have a high end brand orientation, require professional product and configuration, that is, each feature is professional-grade performance, play to the best effect, more emphasis on enjoyment, audio-visual entertainment anytime, anywhere, as well as highlighting individuality and identity; and some of the purchasing power of the weak, conservative, low-end consumers remain calm and wait-and-see attitude, but wanted a more integrated products, they become the low end MP4 main object.
To love the Visual MP4 products, for example, its products almost meets General Commerce, leisure environment of most users ' needs, is consistent with the purchaser and the consumer's identity, for high quality of life for the high-end consumer population, their eyes real fashion is not a form of popular, but in its professional products show, hosted by content and cultural and spiritual sense of belonging and pleasant, is a kind of status, noble, elegant symbol of the culture.
In 2005, MP4 has become one of the many people and media in the heart of the first "MP4 worthy." Although the Chinese MP4 market away from love Henri Crohas, visually refers to as "like the popular mobile phone MP4" beautiful universal vision there are a considerable distance. However, as MP4 product technology and markets mature, application environment of increasingly sophisticated, MP4 industry will further grow. End of 2005, MP4 future direction to go, we will wait and see.
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