2005 China DVD player market analysis

Since 2005 China video disc market developments and trends, is the "market slow lifting, diversified product advantages", showing the four characteristics: first, the market capacity continue to rise, the growth rate slowed

From DVD video disc product development life cycle, from 2002 to 2005 and subsequent years, the Chinese DVD market growth tends to be more stable, and products constantly maturing, 2005 China DVD player market sales volume reaches 20 million or so, continue to maintain growth, but growth has slowed.

Due to the increasing product saturation, simple ordinary DVD is very difficult to attract consumers, 2005 DVD VCD's products feature performance-features increase, technology continues to improve, with dual decoding, deinterlace, thin, single-chip and other features of the new products are constantly evolving, not only with high-end TV market warming resonates, VCD/SVCD arrives in large-scale upgrading of the peak. On the other hand, in particular to 2004, the DVD video disc product more becoming diversified, mobile DVD, burn DVD and HD DVD products in the market to shine. In 2005, high-end DVD products in the two years after the market imported, began in the domestic retail market capacity, mainly concentrated in the cities and towns in the market, product segmentation feature more explicit, meet all kinds of urban population lives. The performance of which is the most prominent mobile DVD products, accompanied by domestic manufacturers of declining prices entered the spur, the 2005 market achieved a larger development, in 2005 the internal market capacity of 20 million. The future development trend of DVD video disc, no longer focused only on the function of the surface of the mask to, but is more focused on features professional and in-depth, and daily life of modern people, high-end products are still available with special features to attract specific consumer charm. Chinese DVD video disc product scale development (1997-2008)

Second, the market demand structure diversified

New DVD products on the one hand give manufacturers bring greater profit, but also to meet a certain number of specific group needs, therefore, a new DVD player generally belongs to the high-end products. Since 2003, move, burn, tenor three high-end products to enter the market, after a period of market cultivation, by 2005, three types of products have passed the Chinese market, in addition to burning a DVD, the other two products in particular mobile DVD of the development, and gradually from common desktop DVD market differentiation, and formed a new market segment. From the 2003 and 2005 Chinese DVD video disc product technology retail sales structure comparison can be found, the high-end DVD player market are achieved.

1, the fastest growing mobile DVD. From the 2003 total retail sales market 2.5%, increased each year, to share in 2005 has reached 7.9%. Mobile DVD break through the traditional DVD will be used to achieve isolation, and TV with LCD screen and a rechargeable battery, you can watch the DVD products anytime, anywhere; at the same time volume more than ordinary desktop DVD, sleek so popular fashion young consumers of all ages. Their selling price in the ordinary desktop DVD 3 times more, therefore, also to manufacturers in considerable profit.

2, tenor DVD prospect. From 2003 to 2005 has maintained a stable market share, while the participating manufacturers, (currently mainly malata, 05 bubugao also launched a product) but because its product can store a large number of songs for free in their own room, the new Piper already contains a recording function. Very suitable for family entertainment and karaoke enthusiasts use, therefore, there are certain market prospects.

3. slow burn DVD. In 2004, burn a DVD has been seen significant growth, but the trend in 2005, among the reasons for this: one is burning technology itself costs more, plus the cost of a patent, the relatively high cost of products; on the other hand, Chinese consumers for burning to save audio and video programming habits have yet to develop, thus limiting the development of the burn a DVD video disc.

III. product technology applications, accelerate turnover speed

In the new DVD product to appear at the same time, more product development and innovation, is on the present basis to increase the number of additional features, which are accompanied by a DVD machine development, and new features on research and development, rapid popularization, progressive scan, digital photo albums such functionality is very common. With progressive scan technology, for example, the current market new DVD video disc products almost always deinterlace products, from progressive scan DVD sales proportion, has become increasing month by month.

Enter 2005, household appliances, telecommunications and IT products are in rapid development, product integration efforts are increasingly obvious that the DVD player's development is the radiance, involved in a very wide range, from the DVD interface to the storage mode, and product compatibility. DVD interface has been changed from traditional single connection TV equipment, developed to connect computer products, digital camera and photographic products, or even directly receive CCTV information; storage mode has been changed from a simple optical storage, hard drive storage, and even recently has launched Flash storage manufacturers; compatibility is gradually enhanced, in particular with the rapid development of network and computer audio and video technology. In short, the future of DVD video disc product application scope will be broader. IV. market accelerated reshuffle, domestic brands have absolute superiority

With VCD DVD products continue to decay, DVD player, DVD player market accelerated shuffle number of manufacturers to reduce by half the in 2005 to more than 300, but DVD player manufacturers and not changed significantly in 2004.

In 2005, domestic market sales of major brands have 50 or more, than a slight growth in 2004 but not changed significantly. 2005 DVD player sales top ten account for overall market share of 70.6% in 2004 to 75.5%, a slight decrease in the concentration of the brand. Domestic brands rely on price in occupies an absolute advantage, 2005 State

Product licensing sales in occupies the whole DVD player sales volume of 86%.