Warner Home Video Inc. and universal home entertainment co., Ltd. on 23 September, in the United States Los Angeles BURBANK jointly announced separately in China and Russia release each other's films. This agreement will help both sides to make better use of the opponent has a better distribution system, and on the two markets against piracy activities play a positive role. At this point, Warner Home video co., Ltd and China audio video publishing house cooperation established in recorded Warner Home Entertainment Co., Ltd. will start November officially release from Universal's film DVD, VCD.
Since February 2005, Warner became the first in China to issue DVD/VCD and make markets work for Hollywood international film company, the other Hollywood film companies have expressed hope that as soon as possible into the Chinese market earnestly desire. "China is the world's fastest-growing countries, whether they are culturally or economically are obvious. Full year 2004, the Chinese video products for the consumption is estimated at more than 10 million copies. In the next two years, VCD and DVD disc consumption will increase by 30%. But research shows: the vast majority of Chinese consumers still put Hollywood as their favorite movie type. "Warner Home Video Inc. CEO Jim Cardwell, said:" we are very honoured to be the same as Hollywood film giant Universal home entertainment co., Ltd., in China the genuine market development efforts, we firmly believe that this cooperation will bring Hollywood to local retailers and the general benefit of fans. ”
According to internal sources, this project since a year ago, began the process of preparation and negotiation. Universal home entertainment co., Ltd. CEO Craig Kornblau, referring to this cooperation, said: "China on the world, and the entire Hollywood is a very important market, we hope that through our efforts to affect millions of pirated purchase poor quality video products of Chinese consumers ' purchasing habits. "When talking about why the choice of China recorded a Warner as partners, Kornblau says:" in the United States recorded for Warner is a combination of home video co., Ltd. and Warner China audio video publishing house of their own advantages, and to the Chinese market and the consumer has done a lot of in-depth research, launched a series of products for local markets. In China a few short months proved to the entire industry, the market has played a positive role. We very much believe in the strength of the recorded Warner and fully endorsed the statement made by her in the markets of China and its sales strategy. ”
Two major Hollywood giants this cooperation both in China and even in China is the world's best legal audio-video industry is a big news, but this time together on the significance of the majority of consumers China what and where? we interviewed was Warner Home Entertainment Ltd., Mr. Fang donglin. "Great significance!" Mr. excitement, donglin said: "as we all know, Warner Brothers in the Hollywood film company has the most extensive library, including many well-known films such as" Harry Potter "," matrix ", etc. While global it owns many create high box office miracle of excellent movies. It is conceivable that two strong together, will provide Chinese consumers more excellent Hollywood productions. In addition to a more diverse selection, we will continue to provide to Chinese consumers affordable, high-quality genuine products and to reduce time to market, so that consumers can and the United States at the same time the Hollywood blockbusters, or even earlier. ”
"In addition to Chinese consumers, Chinese audio and video Edition retailer of significance is also very large. "Mr. Tony went on to say:" universal accession will bring them more display space, more professional international exhibition programme, providing consumers a better shopping environment and services, more choices, they also gain more profits. ”
According to Warner, was recorded in the future of Warner for three months in the issuing from global interpreter "," Madagascar "," Jurassic Park "," BJ single journal "," Schindler's list "and" Monster Shiruike "widely Chinese consumers are familiar with and favorite movie.
Now, consumers could already be in the country's major supermarkets, bookstores, such as when the outstanding Web site and all major video stores more than 1500 sales outlets are available for purchase in registered in Warner's high-quality products
Recorded Warner Home Entertainment, Inc. are United States Warner Home video companies and the China audio video publishing house cooperation established, headquartered in Shanghai was Warner Home Entertainment Co., Ltd. in February 2005, formally fully operational. At this point, Warner became the first in China to issue DVD/VCD and market functioning international film company.
Warner Home video, Warner Bros. Entertainment is the United States the company's subsidiaries and business areas all over the world in 90 countries and areas, while at the same time has the world's largest family of video products distributors network. Warner Home video's movie library resources from Warner Bros. and Turner Entertainment (including MGM classic movie), city-cinema, HBO and new line, its movie ownership, lead the competitors far ahead of other competitors, as global audiovisual products consumers with high-quality new and classic films.
NBC Universal is the world's leading media and entertainment company, the global entertainment market. In May 2004, NBC and Vivendi Universal entertainment, NBC merge, opened a new era in it have a valuable news and entertainment networks, a leading animation film company, excellent television production and operation, leading
Television station, syndicates and world-renowned theme parks. General Electric owns NBC Universal80%, other 20% of the shares controlled by Vivendi Universal.NBC Universal is the Universal Studio's affiliates, a worldwide release over the same period and classic film and television productions and DVD audio and video products-its vast movie library with up to 4000 Ms works from global film, dream factory and NBC cable television, etc. Many of these films have received an Oscar award or in global reputation, its fields in the TV series enjoy absolute market share, TV products, consumption growth 549%, the average annual consumption in 2004 is the growth rate of 5 times, it is expected that released the 2005 TV series 50 Department.
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