Blu-ray technology, domestic producers can went Fisher role

Next-generation Blu-ray technology specifications for the mainstream, has two big specification lead manufacturers SONY and Toshiba (Toshiba), intended to promote unified framework to accelerate product time to market for mass production, however, as the merger announcement broken Board, in order to consolidate its own momentum, both the bloc and the front stretch to the Chinese market, although the two male compete to win, what is difficult to talk about, but many businesses or license from playing the role of the old view of war, and thus make the best use of specifications and premium bargaining chips.

By Japan SONY, Panasonic (Matsushita) led Blu-ray camp, although access to Philips (Philips), Sharpe (Sharp), Thomson and South Korea, Samsung (Samsung), LG, etc. brand manufacturers support, but by Toshiba advocacy HD-DVD camp to outdone, NEC, SANYO Electric (Sanyo), Microsoft (Microsoft), Intel (Intel) support such international firms, both in hardware vendor summary, can be said to be close.

Although the two greatest camps then front stretch to content providers, pull out all the stops to actively draw on eight film company, which acquired Blu-ray camp 20th Century Fox, SONY Pictures Entertainment, MGM (MGM), Colombia, and also made global HD-DVD camp pictures (Universal Pictures), Time Warner (Warner Bros), paramount (Paramount Pictures) and a new thread (New Line Cinema), and other support, both in eight films of rebutting the fire fighting again playing into the hole.

Now, more and more households have a high definition TV, but there does not seem to be HD-DVD interest. Approximately 25 per cent of households in standard gain market recognition HD-DVD prior to the purchase of HD products. Film on DVD sales role cannot be underestimated, in this connection, the film company boss knows.

Therefore, in order to send its own momentum, both camps have to battle to one of the world's biggest market in China, although to Blu-ray disc player just mass production technology for the price, will be high, the domestic market consumer acceptance will very few, however, the two greatest camps out win over domestic operators action, Amoi, CHANGHONG first announced to join HD-DVD specifications, domestic operators have in two camps fight against specifications, will play an important role in one of the key.

The author believes: HD-DVD and Blu-ray format and the physical structure varies greatly, so if you want a unified standard, it means that one must abandon their own standards. Toshiba stand on their own standard more consumer interest, support this format, the business can reduce manufacturing costs. While Blu-ray camp you emphasized one standard of technical nature, that this format storage capacity significantly improved, but also with other new features. HD-DVD camp development costs are relatively low and is expected to be rapidly developed in line with market prices demand models is one big advantage, but security Blu-ray camp protection, interactive use of technology with leading trends.

Although technology, production time and volume production cost structure analysis, the two camps each have advantages and disadvantages, domestic operators also have the choice to join any one camp, compete for huge market opportunities. However, it is worth noting that the point is that the domestic industry at this critical moment, not eager to stand to join which camp, but should take advantage of this opportunity to make good use of the hands of bargaining chips, to two camps for more favourable conditions, the rights of gold before the opportunity in the next wave of business cards to Blu-ray more favourable location, rather than the previous CD-R, DVD era, in the face of major international companies high premium press, no response.